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American Express – RoyalCustomEssays

American Express

ashford Eco100 week 1 discussions
July 6, 2018
Grand CANYON MGT420 all MODULE DISCUSSIONS and assignments
July 6, 2018

Answer each question in at least 250-350 words and have at least 3 references for the entire assignment.Marketing in Action Case Study – Real Choices at American Express1. What is the dilemma facing American Express?2. What factors are important in understanding this decision?3. What are the alternatives? Which do you recommend?4. What are some ways to implement your recommendation?

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