BUS 508 Week 3 Assignment 1 Corporate Responsibility and Marketing Strategies

Assignment 1: Corporate Responsibility and
Marketing Strategies

Use the Internet to research the Apple
Corporation, its current position and reputation regarding ethical and social
responsibility, and the strategies that it currently employs to market its
products.

Write a six to eight (6-8) page paper in which
you:
1. Examine Apple’s current position on the
company’s ethical and social responsibilities, and determine whether or not the
company has met these responsibilities. Provide two (2) examples that support
your position.
2. Determine the impact that the publication of
ethics and social responsibilities violations made by Apple’s suppliers has had
on Apple’s reputation. Support your response with examples of the impact in
question.
3. Suggest two (2) methods that Apple can utilize
to ensure that its suppliers adhere to wage and benefits standards going
forward. Justify your response.
4. Determine whether or not you believe that
Apple’s customers would be willing to pay more for its products if Apple had to
increase selling prices in order to provide better wages and benefits for
suppliers’ workers. Provide a rationale for your position.
5. Analyze Apple’s current overall marketing
strategy. Recommend two (2) actions that Apple can take in order to improve its
competitive advantage in the global marketplace. Support your response with
examples of instances where your recommendations yielded the desired results.
6. Use at least five (5) quality academic
resources in this assignment. Note: Wikipedia does not qualify as an academic
resource.