Chapter 1 Case StudyâGirl Scout Cookies
Chapter 1 Buisiness and Its Legal Environment
July 6, 2018Chapter 1 The New World of Marketing Communication
July 6, 20181. Girl Scout cookies are
sold to benefit a not-for-profit. So, no marketing is really involved.
2. By creating cookies geared toward specific
markets, such as Dulce de Leche, the Girl Scouts tried to provide a good that people
did not want.
3. Girl Scouts in Atlanta used demographics to
identify residential areas with the right discretionary income to spend on
cookies. This is an example of a market orientation.
4. Girl Scouts selling cookies doesnât teach
real marketing because Girl Scout cookies arenât something people really need.