UMUC BMGT464 final project

Analysis of a Small Business: A Three-Stage ProjectStage One (5%)In completing the first stage of analyzing a small business, student will identifying a small business that they are either familiar with or a customer of, which meets the following criteria:Must have a minimum of five employeesMust have been in business for at least three yearsIn the first stage of the project, students identify a small business.Required Elements to include in the Analysis Paper (Stage One):Is it advantageous to determine whether the small business owner is willing and available for a student-conducted interview (in preparation for Stage Two);The student must submit the small business choice with a paragraph describing the qualifications and rationale;Submit in the assignment folder.Stage Two (20%)The second stage of this project is the analysis in the form of a PowerPoint Presentation. In this presentation, students will determine the marketing strategy and human resource approach of the small business.Required Elements to include in the Analysis Paper (Stage Two):Determine the marketing strategy of the small business;Discuss the human resource approach of the small business;The student must research the industry information and discuss how the small business compares with the industry in which they operate;The student may find it valuable to visit the location and/or interview the business owner.Required Formatting of PowerPoint Presentation:A total of 15 to 20 slides will be presented that includes a title slide and a slide for references;The note section of PowerPoint is to be used to provide detailed information of each slide;The student must include at least four scholarly references (two of which may not come from the course materials). Direct quotes are not to be used;Graphics are acceptable if they relate to the organization; clip art is not allowed;Students will submit the presentation to the assignment folders by the due date; Students will post the presentation to the discussion area demarcated for the presentation by the due date (6 p.m. Monday of week 7).Stage Three (5%)In stage three, students will provide feedback to classmates on the analysis of the presentation. This will be in the presentation discussion forum for the week immediately following the assignment due date (week 7).Required Elements for the Peer Review (Stage Three):Students will post their presentations in the assigned discussion area by 6 p.m. the Monday following the assignment due date;Students must comment on at least two other presentations with substantive responses.Final Report: Growth, Innovation, Sustainability, and Succession(30%)The instructor will provide students with a scenario and template. Students will evaluate three growth strategies (company-owned, franchise and joint venture).Required Elements to include in the Report:Using course material and your own research, identify within the scenario the information necessary to complete the template.Once completed, analyze the findings to determine which strategy aligns best with the owner’s goals for succession planning and sustainability and address the role of innovation in achieving the owner’s goals;Required Formatting of Report:The student will present his/her findings in a two- to three-page report, not including the title page, references, or the template (which must be attached to the report as an exhibit);Title page with your name, the course name, the date, and instructor’s name;Use headings;Include references including reference other than the textbook;Write in the third person;Use APA formatting for in-text citations and reference page. You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary;Submit the paper in the Assignment Folder.