BUS 402 Strategic Management and Business Policy Week 3 Ashford
BUS 340 Module 1 Assignment Problems – Chapters 1, 2, and 4
July 10, 2018BUS 340 Module 3 Assignment Problems – Chapters 9, 10, 11, and 12
July 10, 2018Strategic Management and Business PolicyAshford BUS 402 Week 3Week 3 – DQ1 – Market Positioning StrategiesChapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combinationapproach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position.Week 3 – DQ2 – Vertical IntegrationIs your company vertically integrated? If so, is it fully, or partially, integrated? If not, would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one with which you are familiar.