Devry BUSN412 Week 2 Quiz

BUSN 412 Week
2 Quiz
1. Question
When developing forecasts, two key inputs that were discussed in
the text are:
Assessing internal strengths and environmental scanning
Environmental scanning and a SWOT analysis
Environmental scanning and competitor intelligence
Environmental scanning and stakeholder identification
2. Question
_____________ tracks the evolution of environmental trends,
sequences of events, or streams of activities.
Environmental scanning
Environmental monitoring
Environmental surveying
Competitive intelligence
3. Question
When we scan the general environment, we can identify information
on:
Customer and firm bargaining power
Competitive rivalry
Substitute goods
The aging population and ethnic shifts
4. Question
Gathering “competitive intelligence” _______________.
is good business practice.
is illegal.
is considered unethical.
minimizes the need to obtain information in the public domain.
5. Question
When conducting environmental forecasting, we can say that it involves
developing plausible projections about which of the following concerning
environmental change?
A. Speed
B. Direction
C. Both A and B are correct.
D. None of above is correct.
6. Question
Which of the following is not a limitation of SWOT (Strengths,
Weaknesses, Opportunity, Threats) analysis?
Organizational strengths may not lead to competitive advantage.
SWOT’s focus on the external environment is too broad and
integrative.
SWOT gives a one-shot view of a moving target.
SWOT overemphasizes a single dimension of strategy.
7. Question
Value chain analysis makes sure that the activities of an
organization are divided into two major categories of value activities: primary
and support. Choose a primary activity from among the following:
Purchasing key inputs.
Monitoring the cost of producing the product through a cost
accounting system.
Recruiting and training employees.
Repairing the product for the consumer.
8. Question
Which one of the following can we say is included in inbound
logistics?
Warehousing and inventory control
Repair and parts supply
Machining and packaging
Promotion and packaging
9. Question
When assessing its primary activities, an airline company would
most likely examine:
Employee training programs
The effectiveness of its lobbying activities
Baggage handling
Criteria for lease versus purchase decisions
10. Question
Advertising is a __________ activity. Supply of replacement parts
is a __________ activity.
primary; primary
support; primary
support; secondary
primary; support
11. Question
Explain how competitor intelligence can be improved by gathering
information about competitors in the public domain. Provide examples.