MKT571 WEEK 3 QUIZ

1. Some
firms might delay the launch of their products until after the competitor has borne
the cost of educating the market. Such an entry is called ________ entry.
compensating
balancing
late
strategic
pay off
2. Which
of the following is the best example of a new-to-the-world product?
Tata
Motors, an Indian automobile company, acquires Jaguar to extend its business
Kids-Med,
a company that produces childcare products, launches a non-contact thermometer
Pestorica,
a publishing company, decides to launch a new sports magazine
Walmart,
the retail giant, opens new stores in an underdeveloped African country
3. Marketers
must see themselves as benefit providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover his or her feet and allow him
or her to walk unobstructed. This is an example of what level in the consumer-value
hierarchy?
Potential
product
Basic
product
Pure
tangible product
Augmented
product
4. Which
of the following is the level at which the product’s primary characteristics
operate?
Conformance
quality
Performance
quality
Durability
Design
5. When
the physical product cannot be easily differentiated, the key to competitive
success may lie in adding valued services and improving their quality. The main
service differentiators are ordering ease, delivery, installation, ________,
customer consulting, maintenance, and repair.
customer
training
technology
intensity
adaptability
ease
of use
6. Which
of the following will most help service providers overcome the limitation of
intangibility of services when positioning itself?
Cultivating
non-peak demand
Working
with larger groups
Sharing
services
Using
brand symbols
7. Product
launches include many tasks and often take longer than expected. To coordinate
effectively, a planning technique such as ______ can be used.
key
path scheduling
task
scheduling planner
critical
path scheduling
master
scheduling
8. The
five product levels constitute a ________. At each level more customer value is
added.
customer-value
hierarchy
demand
chain
value
grid
business
model
9. Which
of the following is most closely related with the organic growth of an
organization?
Developing
new products from within
Increasing
the operational profitability
Increasing
productivity of employees
Acquiring
a product or service brand
10.
Most new-product activities are devoted to
introducing
backward integration
changing
the target markets
improving
existing products
changing
the existing market dynamics
11.
A dance school in the Bronx teaches professional hip-hop and salsa. It is
experiencing an increase in student admissions, which is leading to substantial
improvement in profits. The school is going through the ________ phase of its
life cycle.
maturity
growth
introduction
decline
12.
Services high in ________ are those services that have characteristics the
buyer normally finds hard to evaluate even after consumption.
trial
qualities
credence
qualities
experience
qualities
search
qualities
13.
________ is the ability of a company to prepare on a large-scale basis
individually designed products, services, programs, and communications.
Backward
compatibility
Interoperability
Mass
customization
Reverse
engineering
14.
Which of the following steps will help service firms to increase their quality
control?
Standardizing
the service performance process
Providing
complementary services to customers
Cultivating
non-peak demand
Adopting
differential pricing
15.
Product-line analysis provides information for two key decision areas:
product-line length and ________.
product-class
composition
product
need family
popular
pricing
product
mix-pricing
16.
Poga International, a multinational beverage corporation, identifies that one
of its competitors is launching an apple flavored drink. The company decides to
launch an apple flavor brand along with its competitor. What timing strategy is
used here?
Exchange
entry
Late
entry
First
entry
Parallel
entry
17.
It was sunny when Jenny went to class, but by the time class was over it was
raining heavily, so Jenny stopped by the student store to buy an umbrella
before she walked back to her dorm. In this case, the umbrella is an example of
a(n) ________.
emergency
good
heterogeneous
shopping good
impulse
good
specialty
good
18.
Happy Home Products produces detergents, toothpaste, bar soap, disposable
diapers, and paper products. This company has a product ________ of five lines.
type
length
class
width
19.
One of the ways to change the course of a brand is to modify the product. Under
product modification, ________ adds size, weight, materials, supplements, and
accessories that expand the product’s performance, versatility, safety, or
convenience.
technological
improvement
quality
improvement
style
improvement
feature
improvement
20.
Campbell Soups is a newly established company that specializes in preparing
healthy but tasty food for children under the age of 5. It is incurring huge
production costs, nonexistent profits, and slow sales growth. The company is in
the ________ phase of its life cycle.
maturity
growth
introduction
decline
21.
Using the ________ level of the product hierarchy to market its soups, Campbell
Soups feature the company name first, then the soup variety on their packaging.
product-line
product-class
product-type
product-family