Strayer BUS599 Week9Assignment 3 A New Strategy for Kodak

 BUS 599 Week
9 Assignment 3 A New Strategy for Kodak
Assignment 3: A New Strategy for Kodak
Due Week 9 and worth 300 points
Review Case 28 “The rise and fall of Eastman Kodak: Will it survive beyond
2012?” located in the textbook. Assume that you have been hired by Kodak as a
business consultant to recommend a new corporate-level strategy for the company
to improve declining sales, increase profitability, and expand the company to
the Cloud service industry.
Write a five to seven (5-7) page paper in which you:
1. Establish five (5) key objectives for Eastman Kodak that encompasses the
operational, financial, human resource aspects of the business. Next, argue
that each of the established objectives is essential to the success of the
company within the Cloud service industry.
2. Analyze Kodak’s horizontal and vertical integration strategy and determine
the corporate level strategy that is more appropriate for the company to
establish a competitive advantage in the Cloud service industry. Provide a
rationale for the determination.
3. Determine five (5) ways in which pursuing a multi business model based on
diversification may increase profitability for the company. Provide at least
two (2) examples of such use of a multibusiness model from industry to support
the rationale.
4. Recommend one (1) implementation strategy for Eastman Kodak that considers
organizational design, strategic control systems, structure, and the type of
organizational culture fitting for the organization and its new industry.
Justify the recommendation.
5. Speculate on the way in which both the corporate-level strategy and the
implementation strategy you recommended in Question 2 and Question 4 would
support ethical business behaviors. Analyze the significant manner in which
ethics, corporate social responsibility, and environmental sustainability
impact the implementation of the strategies that you have recommended.
6. Use at least three (3) quality academic resources in this assignment. Note:
Wikipedia and similar type Websites do not qualify asacademic
resources