Strayer LEG500 Week 10 Assignment 3 Legal and Ethical Considerations , and Intellectual Property

LEG 500 Week 10 Assignment 3
Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual
Property
Assignment 3: Legal and Ethical Considerations in Marketing,
Product Safety, and Intellectual Property
Due Week 10 and worth 300 points
Review the PharmaCARE/CompCARE scenario in Assignment 2 to
complete this assignment.
Write a ten to twelve (10-12) page paper in which you:
Research three to five (3-5) ethical issues relating to marketing
and advertising, intellectual property, and regulation of product safety.
Argue for or against Direct-to-Consumer (DTC) marketing by drug
companies.
Determine who regulates compounding pharmacies under the current
regulatory scheme, what the Food and Drug Administration (FDA) could / should
have done in this scenario, and whether the FDA should be granted more power
over compounding pharmacies.
Decide whether PharmaCARE’s use of Colberian intellectual property
would be ethical in accordance with:
Utilitarianism
Deontology
Virtue ethics
Ethics of care
Your own moral / ethical compass
Analyze the way PharmaCARE uses U.S. law to protect its own
intellectual property while co-opting intellectual property in Colberia.
Suggest at least three (3) ways the company could compensate the
people and nation of Colberia for the use of its intellectual property and the
damage to its environment.
Compare PharmaCARE’s actions with those of at least one (1)
real-world company whose creativity in skirting legal technicalities led to
ethical lapses and financial loss.
Determine the success PharmaCARE and WellCo shareholders would
have in suits against the companies.
Determine whether or not PharmaCARE lives up to its brand. Support
the response.
Recommend at least three (3) changes PharmaCARE can make to be
more ethical going forward.
Use at least three (3) quality resources in this
assignment. Note: Wikipedia is not an acceptable reference and
proprietary Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment page
length.
The specific course learning outcomes associated with this
assignment are:
Analyze and assess legal and ethical restraints on marketing and
advertising, relative to both consumers and organizations.
Analyze and evaluate laws and regulations relative to product
safety and liability.
Explore copyright laws and intellectual property rights and assess
how well they balance competing interests.
Use technology and information resources to research issues in
law, ethics, and corporate governance.
Write clearly and concisely about law, ethics, and corporate
governance using proper writing mechanics.