UMUC BMGT335 project all stages

Analysis of a Small Business: A Three-Stage Project
Stage One (5%)
In completing the first stage of analyzing a small business, student
will identify a small business that they are either familiar with or a
customer of, which meets the following criteria:
Must
have a minimum of five employeesMust
have been in business for at least three years
In the first stage of the project, students identify a small
business. The student must submit the small business choice with a
paragraph describing the qualifications and rationale. Submit in
the Week 3 Learning Activities.

Stage Two (20%)
The second stage of this project is
the analysis in the form of a PowerPoint Presentation. In this
presentation, students will determine the marketing strategy and human resource
approach of the small business.
Required Elements to include in the
Analysis Presentation (Stage Two):
· Determine the
marketing strategy of the small business;
· Discuss the human
resource approach of the small business;
· The student must
research the industry information and discuss how the small business compares
with the industry in which they operate;
· The student may
find it valuable to visit the location and/or interview the business owner.
Required Formatting of PowerPoint
Presentation:
· A total of 15 to 20
slides will be presented that includes a title slide and a slide for
references;
· The note section of
PowerPoint is to be used to provide detailed information of each slide;
· The student must
include at least four scholarly references (two of which may not come from the
course materials). Direct quotes are not to be used; Graphics are
acceptable if they relate to the organization; clip art is not allowed;
· Students will
submit the presentation to the assignment folders by the due date;
· Students will post
the presentation to the discussion area demarcated for the presentation by the
due date (6 p.m. Monday of week 7).

Instructions

Stage Three (5%)
In stage three, students will provide feedback to classmates on the
analysis of the presentation. This will be in the presentation
discussion forum for the week immediately following the assignment due date
(week 7).
Required Elements for the Peer Review (Stage Three):
· Students will
post their presentations in the assigned discussion area by 6 p.m. the Monday
following the assignment due date;
· Students must
comment on at least two other presentations with substantive responses.