CSU MBA5501 all cases and assignments

Case
Studies

Unit
I Case Study

Case
studies are an important learning strategy in business classes as they provide
an opportunity for you to analyze real-life events that have occurred in
business and industry. You will examine situations that managers have dealt
with in a variety of situations, applying theoretical concepts from the
textbook and researching supplemental information that will aid you in
responding to the questions. Typically, this will chart the way for a
managerial response involving changing the business or corporate strategy.

Deliverable
for each case study: Respond to each of the questions following the case
studies in the book using both theory as well as practical managerial thinking.
Support should include not only the textbook but supplemental sources as well.
The use of correctly formatted in-text citations and a minimum of three sources
that are no more than five years old are required (one of which may be your
textbook). Locate the reference page at the end of your case study analysis.
Length should be minimally 400 words.

Case
Study Options for Unit I

Evaluate
Cisco on page 57 of the textbook. Respond to each of the questions using theory
as well as practical managerial thought with a minimum of 400 words. In order
to support your academic writing, remember to use correctly formatted in-text
citations within your responses and a minimum of three sources included on the
reference page.

OR

Evaluate Nike on page 29 of
the textbook. Respond to each of the questions using theory as well as
practical managerial thought with a minimum of 400 words. In order to support
your academic writing, remember to use correctly formatted in-text citations
within your responses and a minimum of three sources included on the reference
page.

OR

Evaluate Microsoft on page 93 of the
textbook. Respond to each of the questions using theory as well as practical

managerial thought with a minimum of 400
words. In order to support your academic writing, remember to use correctly

formatted
in-text citations within your responses and a minimum of three sources
included on the reference page.

MBA 5501, Advanced Marketing

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OR

Evaluate
Walmart on page 94 of the textbook. Respond to each of the questions using
theory as well as practical managerial thought with a minimum of 400 words. In
order to support your academic writing, remember to use correctly formatted
in-text citations within your responses and a minimum of three sources included
on the reference page.

Information
about accessing the Blackboard Grading Rubric for this assignment is provided
below.

Unit
III Case Study

Deliverable
for each case study: Respond to each of the questions following your chosen
case study in the book using both theory as well as practical managerial
thinking. Support should include not only the textbook but supplemental sources
as well. The use of correctly formatted in-text citations and a minimum of
three sources that are no more than five years old are required (one of which
may be your textbook). Locate the reference page at the end of your case study
analysis. Length should be minimally 400 words.

Case
Study Options for Unit III

Evaluate
Disney on page 178 of the textbook. Respond to each of the questions using
theory as well as practical managerial thought with a minimum of 400 words. In
order to support your academic writing, remember to use correctly formatted
in-text citations within your responses and a minimum of three sources included
on the reference page.

OR

Evaluate
IKEA on page 179 of the textbook. Respond to each of the questions using theory
as well as practical managerial thought with a minimum of 400 words. In order
to support your academic writing, remember to use correctly formatted in-text
citations within your responses and a minimum of three sources included on the
reference page.

OR

Evaluate
Accenture on page 208 of the textbook. Respond to each of the questions using
theory as well as practical managerial thought with a minimum of 400 words. In
order to support your academic writing, remember to use correctly formatted
in-text citations within your responses and a minimum of three sources included
on the reference page.

OR

Evaluate GE on page 210 of
the textbook. Respond to each of the questions using theory as well as
practical managerial thought with a minimum of 400 words. In order to support
your academic writing, remember to use correctly formatted in-text citations
within your responses and a minimum of three sources included on the reference
page.

Information
about accessing the Blackboard Grading Rubric for this assignment is provided
below.

Unit
V Case Study

Deliverable
for each case study: Respond to each of the questions following your chosen
case study in the book using both theory as well as practical managerial
thinking. Support should include not only the textbook but supplemental sources
as well. The use of correctly formatted in-text citations and a minimum of
three sources that are no more than five years old are required (one of which
may be your textbook). Locate the reference page at the end of your case study
analysis. Length should be minimally 400 words.

Case
Study Options for Unit V

Evaluate
Ritz Carlton on page 379 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of 400
words. In order to support your academic writing, remember to use correctly
formatted in-text citations within your responses and a minimum of three
sources included on the reference page.

OR

Evaluate MAYO Clinic on page 380 of the
textbook. Respond to each of the questions using theory as well as practical
managerial thought with a minimum of 400 words. In order to support your
academic writing, remember to use correctly formatted in-text citations within
your responses and a minimum of three sources included on the reference page.

MBA 5501, Advanced Marketing

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OR

Evaluate
eBay on page 411 of the textbook. Respond to each of the questions using theory
as well as practical managerial thought with a minimum of 400 words. In order
to support your academic writing, remember to use correctly formatted in-text
citations within your responses and a minimum of three sources included on the
reference page.

OR

Evaluate
Southwest Airlines on page 412 of the textbook. Respond to each of the
questions using theory as well as practical managerial thought with a minimum
of 400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a minimum of
three sources included on the reference page.

Information
about accessing the Blackboard Grading Rubric for this assignment is provided
below.

Unit
VII Case Study

Deliverable
for each case study: Respond to each of the questions following your chosen
case study in the book using both theory as well as practical managerial
thinking. Support should include not only the textbook but supplemental sources
as well. The use of correctly formatted in-text citations and a minimum of
three sources that are no more than five years old are required (one of which
may be your textbook). Locate the reference page at the end of your case study
analysis. Length should be minimally 400 words.

Unit
VII Case Study

Evaluate
Gillette on page 532 of the textbook. Respond to each of the questions using
theory as well as practical managerial thought with a minimum of 400 words. In
order to support your academic writing, remember to use correctly formatted
in-text citations within your responses and a minimum of three sources included
on the reference page.

OR

Evaluate
Red Bull on page 498 of the textbook. Respond to each of the questions using
theory as well as practical managerial thought with a minimum of 400 words. In
order to support your academic writing, remember to use correctly formatted
in-text citations within your responses and a minimum of three sources included
on the reference page.

OR

Evaluate
Target on page 499 of the textbook. Respond to each of the questions using
theory as well as practical managerial thought with a minimum of 400 words. In
order to support your academic writing, remember to use correctly formatted
in-text citations within your responses and a minimum of three sources included
on the reference page.

OR

Evaluate
Research in Motion on page 592 of the textbook. Respond to each of the
questions using theory as well as practical managerial thought with a minimum
of 400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a minimum of
three sources included on the reference page.

Information
about accessing the Blackboard Grading Rubric for this assignment is provided
below.

Unit
Assignments

Marketing
Plan

Throughout
this course you will compile a comprehensive marketing plan using one of the
product scenarios below (note you will use the same scenario
throughout the course). Submissions will be completed in units II, IV, VI,
and VIII which together will comprise a full marketing plan. The general overview
is as follows:

Unit II: Company Overview & Market
Research

·

Overview
of Company

·

Market
Research Strategies

· Analyzing Macro-environment-PEST Analysis

MBA 5501, Advanced Marketing

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Unit IV: Situation Analysis

·
Segmentation & Target Market Analysis
·
Competitive Analysis
·
SWOT Analysis

Unit
VI: Marketing Strategy

·
Product Strategies
·
Place Strategies
·
Pricing Strategies
·
Promotional Strategies

Unit
VIII: Global & Financial/Control

·
Global Opportunities
·
Financial Analysis
·
Measurement/Control

Scenarios
to choose from (remember that you will select one and use it for all four
submissions):

1.
Caninantics is a start-up
company that has created a new dog food dispensing product that will open
canned dog food, dump the food into the dog bowl, and dispense the can. The
company wants to start marketing this product and subsequently branch into
other canine accessories by the end of this year.

2. Twilight,
a start-up company, has contemplated an opportunity with the Baby Boomer
generation entering the retirement stage of their lives. As this generation has
paved the way for many new businesses over the years, Twilight believes there
is yet another opportunity to serve this generation. The service would be a
consulting service providing information for active seniors, 55-plus, partial
assistance, and full care. This service would involve not only housing but also
a host of information related to enjoying this period of their lives. Twilight
would like to build a profitable business model that is able to serve these
customers.

3. IT
Today is a start-up company that is interested in providing technological
assistance to the average consumer that is interested in all the newest
technological gadgets (smartphone, tablet, laptops, printers) but does not
necessarily have the time or background to maintain their operation. IT Today
would like to provide 24/7 technological assistance as well as assistance in
networking. The company goal is to put together this business with the end
result of a profitable business model.

4. Athletics
Supreme is a company that has been in business about 10 years selling a variety
of athletic equipment. They have observed the growing interest in sportswear
and would like to expand their product offering to include a line of sportswear
and possibly other related lines. Their goal is to provide their customers with
“one-stop” shopping opportunities, maintain their brand identity, and still
maintain a profit.

5. Arimount
is a well-known beauty and grooming company that has been in the industry for
about 20 years. They would like to launch a new deodorant product. The
company’s development and research department has created a new chemical that
will allow deodorants to work for up to five days—even after showering. The
company is interested in increasing their overall market share with the
introduction of this innovative product.

6. Travel
Today, a well-known travel agency that has been serving customers for 25 years,
has experienced a slow-down of business over the last five years. They are of
the belief that the internet has enabled customers to plan and book their own
vacations. Their business development department has begun researching possible
alternative new product/service offerings with the idea of re-capturing some of
their lost customers.

Unit
II Scholarly Activity

Unit
II Marketing Plan Assignment-Company Overview and Market Research

·
Overview of Company
·
Market Research Strategies
·
Analyzing
Macro-environment-PEST Analysis

This
section of the marketing plan will include an introduction of the company you
have selected, allowing the reader to understand the company, product/service,
and any other pertinent details. Marketing plans are compiled by companies that
have incorporated a solid marketing research strategy in order to better
understand the industry, competition, and customer. Explain the research
strategies that will be used by your company. Finally, analyze the macro
environment using a PEST analysis. This will lead to a better understanding of
how changes in the political/legal, economic, socio-cultural, and technological
environment will affect your company.

MBA 5501, Advanced Marketing

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Deliverable: The format of this professional
Marketing Plan is essay format with subheadings using Microsoft Word. As this
assignment is a comprehensive plan, additional research and support should be
included using a minimum of 3 sources correctly formatted to APA standards on
the Reference page. In-text citations should also be used. The length for each
assignment submission is minimally 3 pages long double-spaced plus title page
and reference page.

Information
about accessing the Blackboard Grading Rubric for this assignment is provided
below.

Unit
IV Scholarly Activity

Unit
IV Marketing Plan Assignment-Situation Analysis

·
Segmentation & Target Market Analysis
·
Competitive Analysis
·
SWOT Analysis

This
section will begin with an application of segmentation of the market of your
selected company. Think about behavioral, psychographic, demographic, and
geographic criteria that might help you in segmenting the market. Once you have
completed the segmentation, identify the target market that your company will
focus on including your rationale. It’s important for the marketing manager to
understand the competitive environment within the industry in which they
operate. Compile a detailed competitive analysis looking at the top 3 or 4
competitors and differentiating each against your company. Finally, assemble
and thoroughly explain a SWOT Analysis with a minimum of three elements under
each area.

Deliverable:
The format of this professional Marketing Plan is essay format with subheadings
using Microsoft Word. As this assignment is a comprehensive plan, additional
research and support should be included using a minimum of three sources
correctly formatted to APA standards on the reference page. In-text citations
should also be used. The length for each assignment submission is minimally
three pages long, double-spaced, plus title page and reference page.

Information
about accessing the Blackboard Grading Rubric for this assignment is provided
below.

Unit
VI Scholarly Activity

Unit
VI Marketing Plan Assignment-Marketing Strategy

·
Product Strategies
·
Place Strategies
·
Pricing Strategies
·
Promotional Strategies

This
section of the Marketing Plan will assess the marketing strategies or the
controllables to include the entire marketing mix (4 P’s). Think about the most
effective strategies to use with an eye on the target market. Include your
rationale and research to support your position. Additionally, you will include
a discussion of whether the company has a competitive advantage (or is better
than its competitors) with respect to each area. Note that you will discuss
competitive advantage four times and should be discussing each area separately.

Product
Strategies

Explain
the product characteristics including the product and/or service qualities,
warranties, service contracts, packaging, and branding opportunities. Include
rationale.

Discuss
whether the company has a competitive advantage with respect to product.

Place
Strategies

Explain
the entire channel of distribution from the manufacturer to the consumer. Think
about how the channel aligns with the overall logistics and the location of the
physical facility. Include rationale.

Discuss
whether the company has a competitive advantage with respect to place.

Pricing
Strategies

Explain
the pricing strategies and tactics to be used by your company. Research the
various combinations of strategies that could be used by the company at
different times. Include rationale.

Discuss
whether the company has a competitive advantage with respect to pricing.

MBA 5501, Advanced Marketing

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Promotional Strategies

Explain
the promotional mix to be used, thinking about personal selling, advertising,
sales promotion, internet marketing, and publicity. Think about promotional
mediums as well. Include rationale.

Discuss
whether the company has a competitive advantage with respect to promotion.

Deliverable:
The format of this professional Marketing Plan is essay format with subheadings
using Microsoft Word. As this assignment is a comprehensive plan, additional
research and support should be included using a minimum of three sources
correctly formatted to APA standards on the reference page. In-text citations
should also be used. As the marketing strategy is one of the most important
areas of the marketing plan; the required word count is minimally four pages
long,double-spaced (plus title page and reference page), allowing for you
to adequately discuss all four areas ofthe marketing mix

Information
about accessing the Blackboard Grading Rubric for this assignment is provided
below.

Unit
VIII Scholarly Activity

Unit
VIII Marketing Plan Assignment-Global and Financials/Control

§ Global
Opportunities

§ Financial
Analysis

§ Measurement/Control

This
section of the marketing plan will review potential global opportunities
including the how, when, and where to take advantage of these opportunities.
The financial analysis will discuss budgeting considerations, projected
sales/profit patterns, and a break-even analysis. Finally, measurement/control
should identify how you will measure the success of your marketing plan and
marketing program. The key here is to include “measurable” goals.

Deliverable:
The format of this professional Marketing Plan is essay format subheadings
using Microsoft Word. As this assignment is a comprehensive plan, additional
research and support should be included using a minimum of three sources
correctly formatted to APA standards on the Reference page. In-text citations
should also be used. The length for each assignment submission is minimally
three pages long, double-spaced, plus title page and reference page.

Information
about accessing the Blackboard Grading Rubric for this assignment is provided
below.