mt450 week 7 assignment

In the last unit, you reflected on the product element of the
marketing mix. You were asked to present a new product to the CEO. The CEO
likes the concept but wants you to come back with a strong pricing strategy.
Based on the diagram and information below, discuss your pricing strategy for
your new product.
1.
Make sure you include pricing objectives, industry conditions, and
the pricing strategy you recommend for your product.
2.
Try to be as specific as possible and provide the CEO with a
recommended price for one single unit.
3.
Lastly, create a break-even analysis based on your average sale
based on the following numbers:
Fixed cost per year – $500,000
Average cost per single unit – $ this number is provided by you.
Variable cost – 40% of average cost per single unit.
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Types of pricing
·
Cost based pricing
·
Demand based pricing
·
Competition based pricing
·
Value based pricing strategy
·
Maximizing volume pricing
·
Prestige pricing
·
Reference pricing
·
Bundle pricing
·
Multiple-unit pricing
·
EDLP pricing
·
Odd-Even pricing
·
Customary pricing

Assignment
For this Assignment, you will be using the
PowerPoint narration tool to create your own audiovisual presentation.
Once you have done this, you can put this
skill on your resume. Audiovisual presentations are used in everything
from customer service response, training
employees, solving problems in the workplace, explaining instructions to
colleagues and responding to stakeholders
concerning business issues.
You can either record a narration before
you run a presentation or record a narration during a presentation and
include audience comments in the recording.
If you do not want narration throughout the presentation, you can
record comments only on selected slides or
turn off the narration so that it plays only when you want it to play.
You can also use Brainshark.com to record
your presentation.
In this Assignment, you will engage in the
development of the following professional competencies:
? Verbal
? Meet Project Deadlines
Submit your response in a PowerPoint
presentation consisting of 7 slides, using 24-pt. font,