BUS 499 Week 4 Assignment 2: External and Internal
Environment
Choose an industry you have not yet written about
in this course, and one publicly traded corporation within that industry.
Research the company on its own Website, the public filings on the Securities
and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the
University’s online databases, and any other sources you can find. The annual
report will often provide insights that can help address some of these
questions.
Write a eight to ten (8-10) Pages paper in which
you:
1. Choose the two (2) segments of the general
environment that would rank highest in their influence on the corporation you
chose. Assess how these segments affect the corporation you chose and the
industry in which it operates.
2. Considering the five (5) forces of competition,
choose the two (2) that you estimate are the most significant for the
corporation you chose. Evaluate how well the company has addressed these two
(2) forces in the recent past.
3. With the same two (2) forces in mind, predict
what the company might do to improve its ability to address these forces in the
near future.
4.
Assess the external threats affecting this corporation and the opportunities
available to the corporation. Give your opinions on how the corporation should
deal with the most serious threat and the greatest opportunity. Justify your
answer.
5. Give your opinion on the corporation’s greatest
strengths and most significant weaknesses. Choose the strategy or tactic the corporation
should select to take maximum advantage of its strengths, and the strategy or
tactic the corporation should select to fix its most significant weakness.
Justify your choices.
6. Determine the companyâs resources, capabilities,
and core competencies.
7. Analyze the companyâs value chain to determine
where they can create using the resources, capabilities, and core competencies
discussed above.
8. Use at least 6 quality references.