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BUS620 Week 4 DQ 1 The Role of Pricing – RoyalCustomEssays

BUS620 Week 4 DQ 1 The Role of Pricing

BUS620 Week 4 Assignment – Ad Compaign – Article Review
July 16, 2018
BUS620 Week 4 DQ 2 Product Development Process
July 16, 2018
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BUS 620 Week 4 DQ 1 The Role of PricingThe Role of Pricing. Review the article:Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review.Is your own buying behavior influenced by coupons and sales?Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart?Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not?

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