DSC 340 (Summer 2014), Business Info Systems -QUIZ 1-Tony Hsieh served as CEO of _____, and eventually…

DSC 340 (Summer 2014; 46273), Business Info
Systems -QUIZ 

Instructions Covers:
Ch. 1
Setting the Stage: Technology and the Modern Enterprise
Ch. 5.
Moore’s Law and More: Fast, Cheap Computing, Disruptive Innovation, and What
This Means for the Manager
Question 1
1 out of 1
points

Tony Hsieh served as CEO of
_____, and eventually sold the firm to Amazon for $900 million.

Napster
Yahoo!
MyYearbook.com
LinkExchange

Question 2

Some of the radical changes
brought about by new technologies include:

the
creation of an unprecedented set of security and espionage threats.
an increase in the standards of
corporate ethics.
the proliferation of
telecommunications into the hands of a few.
the stagnation of advertising.

Question 3

In just five years, _____ has
bought a whopping 103 firms.

Oracle
IBM
Google
Hewlett-Packard
Microsoft

Question 4
1 out of 1
points

The _____ is a piece of U.S.
legislation that raises executive and board responsibility and ties criminal
penalties to certain accounting and financial violations.

Sherman Antitrust Act
Norris-LaGuardia Act
Fair Labor Standards Act
Civil Rights Act

Sarbanes-Oxley
Act

Question 5
1 out of 1
points

The ability to track customers,
analyze campaign results, and modify tactics are the distinct advantages
offered by _____ to the field of marketing.

radio

the Web
print media
outdoor advertising
television

Question 6
1 out of 1
points

Crowdsourcing tools and
question-and-answer sites like _____ allow firms to reach out for expertise
beyond their organizations.

Quora
MySpace
Twitter
MyYearbook.com
Zappos

Question 7

Technology experts in the area
of user-interface design:

work to
make sure systems are easy to use.
provide direction on
technology-related security issues.
specialize in technology for
competitive advantage.
leverage technology to make
firms more efficient.

Question 8

Many firms are developing
so-called “C-level” specialties in emerging areas with a technology focus, such
as:

CPO.
CIO.
CFO.
CTO.

Question 9
1 out of 1
points

Moore’s Law states that:

chip
performance per dollar doubles every eighteen months.
the cost of a semiconductor chip
fabrication plant doubles every four years.
the value of a
telecommunications network is proportional to the square of the number of
connected users of the system.
magnetic disk areal storage
density doubles annually.
the cost per unit of useful
light emitted by an LED falls by a factor of 10 every decade.

Question 10
1 out of 1
points

The _____ is the part of a
computer that executes the instructions of a computer program.

microprocessor
: software
random-access memory

central processing unit
arithmetic and logic unit

Question 11
1 out of 1
points

Storage that is wiped clean when
power is cut off from a device is known as _____.
:

: flash memory
volatile memory
holographic memory
read-only memory
racetrack memory

Question 12
1 out of 1
points

_____ is a nonvolatile,
chip-based storage, often used in mobile phones, cameras, and MP3 players.

Flash
memory
Answers: Optical storage memory
Holographic memory

Cache memory
Random-access memory

Question 13
1 out of 1
points

Sony, a firm once synonymous
with portable music, has ceded its market dominance to Apple because:
Selected Answer:
it failed
to adapt to the changes in the electronics industry as predicted by Moore’s
Law.
Answers: it did not offer an online music
store model to rival Apple’s iTunes effort.

it failed
to adapt to the changes in the electronics industry as predicted by Moore’s
Law.
it attempted to straddle the
twin markets of online music retail and electronic music players, and could not
capitalize on either.
its technology offerings were
too futuristic and out of sync with the waves of computing to appeal to
customers.
its music players contradicted
the price/performance phenomenon predicted by Moore’s Law.

Question 14
1 out of 1
points

1 _____ = 1 billion bytes

gigabyte
zettabyte
terabyte
megabyte
petabyte

Question 15
1 out of 1
points

Which of the following
statements is a valid reason for chip manufacturers to carry minimal inventory?
:
Products
with a significant chip-based component rapidly fall in value and can cause
huge losses when overproduced.
:
Products
with a significant chip-based component rapidly fall in value and can cause
huge losses when overproduced.
Chip manufacturers maintain low
inventories to hedge the move of semiconductor technology away from
silicon-based chips.
The potential physical and
electronic damage to silicon chips if left unused for extended periods of time
deters manufacturers from maintaining higher inventories.
Rising transportation costs
greatly increase the costs of manufacturing and make moving inventory between
locations highly expensive.
Chip manufacturers leverage the
higher costs of chip-based products to their advantage by keeping supply low
compared to demand.

Question 16
1 out of 1
points

Which of the following sets of
interrelated forces threatens to slow down the progression of Moore’s Law?

Size, heat,
and power
Weight, speed, and capacity
Density, temperature, and wafer
thickness
Memory, cache size, and speed
Silicon availability,
efficiency, and energy

Question 17
1 out of 1
points

What problem is faced by
multicore processors running older software written for single-brain chips?

Multicore
processors usually run older software by using only one core at a time.
Multicore processors draw more
power than single-brain processors to solve the same problem.
Individual cores in multicore
processors have smaller memories than single-brain chips and are consequently
slower.
Multicore processors still have
some fair distance to go before going mainstream.
Multicore processors require
greater cooling to run the same software as single-brain processors.

Multicore
processors usually run older software by using only one core at a time.

Question 18
1 out of 1
points

_____ are the supertiny on-off
switches in a chip that work collectively to calculate or store things in
memory.

Transistors

Transistors
Multicore processors
Single-core processors
Conductors
Inductors

Question 19
1 out of 1
points

Which of the following problems
is least likely to be solved through grid computing?
:
Linear
problems
Parallel problems
Gene analysis
Financial risk modeling

Manufacturing simulation

Question 20
1 out of 1
points

Big firms fail to see disruptive
innovations as a threat because:

they
primarily focus on the bottom line.
: they overestimate the impact of
these innovations.
they fail to listen to customer
needs.
they concentrate only on future
financial performance.
they don’t indulge in playing
catch-up.