Strayer MKT 100 Week 2 Discussion (2014)

Week 2 Discussion
“Marketing
Objectives and Ethics in Marketing” Please respond to the following:
·
From the first
e-Activity, discuss the primary reasons why firms that focus on fairness to
stakeholders (i.e., customers) are more likely to be seen as ethical as those
that do not. Explain the fundamental reasons why it is important to include
marketing ethics at all stages of the marketing process..0001pt;text-indent:-.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in”>·
From the second e-Activity,
examine the marketing objectives of your favorite company, and discuss how its
strategies are aligned to the objectives.