Strayer MKT 100 Week 2 Quiz 1 (2014)

Review Test Submission: Week 2 Quiz 1Course Principles of MarketingTest Week 2 Quiz 1 Status Completed Instructions This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz.• Question 1 The equation a buyer applies to assess a product’s value is • Question 2 In managing customer relationships, the three primary ways profits can be obtained are by • Question 3 Marketing activities are • Question 4 ____ refers to minimizing the resources an organization must spend to achieve a specific level of desired exchanges. • Question 5 From the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation. • Question 6 A physical product you can touch is a(n) • Question 7 The three basic forms that a product can take are • Question 8 Marketing management is defined as a process of • Question 9 The marketing concept is a philosophy that states that an organization should try to satisfy customers’ needs and also • Question 10 Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.