Strayer MKT 100 Week 4 Discussion (2014)

Week 4 Discussion
“Business Markets and Global Marketing” Please
respond to the following:
·
From the simulation,
explain the key factors that you need to consider while selling to
organizations, and determine whether it is easier to sell to individual consumers.
Provide a rationale for your response..0001pt;text-indent:-.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in”>·
ANMCorp is a popular
automobile company in the U.S. with many well-recognized brands. The company
now plans to market its flagship product, a convertible luxury sedan, in
Singapore. Imagine that you have been asked to assist ANMCorp’s marketing team
in devising a marketing strategy for its new move. Determine the key global
factors ANMCorp will need to consider for a successful launch of the product in
Singapore. Provide a rationale for your response.