Week 5 Discussion
·
“Market
Penetration and Branding” Please respond to the following:
·
From the simulation,
differentiate sales promotion activities from loyalty programs, and explain
which of the two (2) is more effective. Justify your response.
·
Assume that you have
been given the task of developing the branding strategy for Achillesâ new
casual shoes for children. Select a brand name for the new product, and
determine the branding strategy that you would use for this product.