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Strayer MKT 100 Week 5 Discussion (2014) – RoyalCustomEssays

Strayer MKT 100 Week 5 Discussion (2014)

Strayer MKT 100 Week 4 Discussion (2014)
July 16, 2018
Strayer MKT 100 Week 6 Discussion (2014)
July 16, 2018

Week 5 Discussion
·

“Market
Penetration and Branding” Please respond to the following:
·
From the simulation,
differentiate sales promotion activities from loyalty programs, and explain
which of the two (2) is more effective. Justify your response.
·
Assume that you have
been given the task of developing the branding strategy for Achilles’ new
casual shoes for children. Select a brand name for the new product, and
determine the branding strategy that you would use for this product.

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