Strayer MKT 100 Week 6 Discussion (2014)

Week 6 Discussion
“Pricing Strategy
and Pricing Management” Please respond to the following:
·
From the simulation,
you learned about the importance of identifying a pricing objective before
developing the pricing strategy. OatHealth is a brand of oatmeal marketed by
Health And You all over the U.S. The company has been noticing a decline in
sales. An external consultant appointed by the company has attributed the sales
drop to issues in pricing. Determine a pricing objective and discuss a new
pricing strategy that could help the company revive its falling sales.
·
From the e-Activity,
give examples of two (2) products that rely on their price to woo customers,
and demonstrate the manner in which pricing management must go hand-in-hand with
the identification of the correct target market. Provide a rationale for your
response.