The social domain

The social domain

The post ia made of three assignments

1 What surprised you?
2 Identify at least one take-away, that you feel will help you in planning curriculum for the social domain.
Families are often concerned about their child’s “academic” learning. They want to be sure their child is ready for Kindergarten and are often focused on their child’s growing ability to count, read, etc. From Dr. Katz’s lecture, identify three reasons why social development is important, and also directly connected to later academic success.

2:Internship
1. Write a single short one-page case addressing a management issue you are currently facing in your Internship (I was to work as an intern for the sales and marketing department).
2. The case should objectively present a challenging management situation encountered by the students in their workplace about which they wish to receive feedback or assistance. What’s a good case? A challenging management situation without any easy answers. Traditionally management cases present problems to be solved. However, an equally good case can be a description of how an excellent manager dealt with a challenging situation. The case should state the writer’s view of the challenge(s) clearly enough for the other students can prepare their responses. See uploaded examples.
3. The case should have sufficient information such that an outsider can make a recommendation without further input from the writer.
4. Be an objective reporter: Present only the facts of the case situation. Avoid biases, interpretations, opinions or “setting the stage” any more than necessary. This instruction is much harder to follow than it sounds.

3:CUSTOMER ANALYSIS – Altria Group, Inc.

1. Maximum 3 pages; add charts & graphs to the appendixes
2. Define the segment(s) (be specific with your segmentation variables)
3. Identify the Needs and Wants for the segment(s)

4. Useful reference
Ways to Segment Consumer Markets Four general bases of segmentation
can be used to segment U.S. consumer markets. These four segmentation bases are
(1) geographic segmentation, which is based on where prospective customers live or work
(region, city size); (2) demographic segmentation, which is based on some objective physical
(gender, race), measurable (age, income), or other classification attribute (birth era,
occupation) of prospective customers; (3) psychographic segmentation, which is based on
some subjective mental or emotional attributes (personality), aspirations (lifestyle), or
needs of prospective customers; and (4) behavioral segmentation, which is based on some
observable actions or attitudes by prospective customers—such as where they buy, what
benefits they seek, how frequently they buy, and why they buy.

Consumer Needs and Consumer Wants Should marketing try to satisfy
consumer needs or consumer wants? Marketing tries to do both. Heated debates rage
over this question, fueled by the definitions of needs and wants and the amount of
freedom given to prospective customers to make their own buying decisions.
A need occurs when a person feels deprived of basic necessities such as food, clothing,
and shelter. A want is a need that is shaped by a person’s knowledge, culture, and personality.
So if you feel hungry, you have developed a basic need and desire to eat something. Let’s say
you then want to eat an apple or a microwave snack because, based on your past experience,
you know these will satisfy your hunger need. Effective marketing, in the form of creating an
awareness of good products at convenient locations, can clearly shape a person’s wants.

6:

Brand Tracking and Marketing Mix

The post contains two asighnments

1: Brand Tracking and Marketing Mix Analysis

Purpose of Paper
The purpose of this project is to synthesize the material that you are learning in the class to real products in the marketplace. You will be required to analyze the effectiveness of the marketing plan for a consumer brand.

Due Date: This paper is due at the start of class on Saturday, October 8th. You need to turn in a printed copy AND email be your paper as well.

Formatting the Paper
1. The paper must be 4-6 pages double spaced, Times New Roman font, 12 pt size. 1” margins. Please include page numbers in the lower right-hand corner of each page.
2. If you cite any articles, websites, or other materials, do your best to cite them properly in the text and in a References section at the end of your paper. You may use any style guidelines you wish (APA, MLA, Chicago style), as long as you are consistent throughout the paper. If you are unfamiliar with style guidelines, I suggest using APA: https://owl.english.purdue.edu/owl/resource/560/01/
3. You need to use a cover page for this assignment, which should contain the name of your project, your name, the date, and the course name or number.
4. You may use tables, figures, graphs, models, etc. in your paper. They will not count against your page limit. However, these things need to be placed in an Appendix at the end of your paper and not in the middle of the paper. Label the items correctly (Figure 1, Figure 2, Table 1, etc.) and use those labels in your text (such as: “See Table 1 for the demographic makeup of Pepsi customers”).
5. The paper should be grammatically correct and free of typos.

Your paper must have the following sections. Please use bold headers to label each section of your paper.

I. Section 1: Brand and Target Market Information – about half a page
This is the introduction section of your paper. This part of the paper must include the following information:
Brand name
Manufacturer
Target market (this must be based on your University Reporter analysis from Paper 1)
Brand positioning (how is your brand distinct from its competitors)
Mission statement for your brand (if you can find one)

II. Analysis of your Brand’s Marketing Mix (Strengths and Weaknesses) – 1 to 1.5 pages
This is the heart of your paper and should critically analyze how this brand competes with their marketing mix (products, price, place, and promotion). It is essential that you apply the concepts and theories that we have discussed in class and that can be found in your text. If you have images or ads that you would like to share because you think they are interesting or relevant they may be added in an appendix at the end, but your writing should stand on its own.
For additional info, see these sections of the textbook:
Product: Chapters 10, 11, & 12
Pricing: Chapter 19
Place: Chapters 13 & 14
Promotion: Chapters 15, 16, 17, & 18

III. Assessment of Marketing Environment Issues (Opportunities and Threats) – 1 to 1.5 pages
What are the issues in the external environment that have the potential to impact your brand (good or bad)? Chapter 4 in your book provides a list of issues that should help guide your group in the types of issues that you should consider: Competition, Demographic Trends, Social Trends, Legal and Political Issues, and Economic Trends.

IV. SWOT
Your paper should include a table that summarizes the major Strengths, Weaknesses, Opportunities and Threats that you identified in sections II and III.

V. Role of Corporate Social Responsibility (See Chapter 3) – about half a page
Does your brand/company engage in corporate social responsibility? Are these activities consistent with the brand in terms of ethics, inclusiveness, diversity and sustainability? Does the company have a code of ethics that you could find?

VI. Critical Assessment and Recommendations – about 1 page
The paper must be a critical analysis. Even the #1 brand in a category has room for improvement. This is an opportunity to apply what you have learned during the semester. Telling me that everything is just fine with the brand is not an acceptable option. The paper should also identify and discuss other observations that are important for this brand to consider for enhancing their success in the marketplace. This section of the paper is where you can allow your creativity and insights to really shine.

Resources
In addition to the textbook, there are many other resources that will be helpful for this project. For example, the company’s website, social media pages, videos and ads, online customer reviews, Wikipedia, the company’s published financial statements, and business news articles related to the brand and its products.

While it is not necessary to purchase the product/service that you are researching, it is highly recommended that you shop for the product (online, in-store or both). This experience will provide insight about your brand’s marketing mix and strategies. The findings from your shopping experiences should be incorporated into other parts of your analysis.

2:Case brief- Doe v. Roman Catholic Archbishop of Los Angeles

Submit a case brief for the statute of limitations issue involving Doe v. Roman Catholic Archbishop of Los Angeles (2016) 247 Cal.App.4th 953 [202 Cal.Rptr.3d 414]. You should be able locate the case using Westlaw, Lexis, or findlaw.com
Case brief should be written using the IRAC method,

Briefing Cases–The FIRAC (or IRAC) Method

When briefing a case, your goal is to boil the court’s holding down to the essence of the decision. Briefs are used to help prepare counsel for oral argument before a court or in preparation of preparing written Points and Authorities that will be submitted in conjunction with a motion.

When “briefing” a case, you summarize KEY facts; the problem the court faced (the issue); the relevant law the court used to solve it (the rule); how the court applied the rule to the facts (the application or “analysis”); and the outcome (the conclusion). You will then be ready to not only discuss the case, but to compare and contrast it to other cases involving a similar issue. Before attempting to “brief” a case, read the case at least once.

Briefs are broken down into several parts, including facts, issue, rule, analysis, and conclusion. Hence, the acronym “FIRAC”. Some use the acronym IRAC, but I prefer FIRAC as it demonstrates the need to start out with key facts. Each part of the brief should begin with a highlighted header, as demonstrated below.

FACTS: Start with a CAPTION THAT STATES THE CASE NAME, CITATION, AND ISSUING COURT. You should then write a brief synopsis of the facts as the court found them to be. Include only facts that are essential to the court’s decision, not minutiae. Eliminate facts that are not relevant to the court’s analysis. For example, a business’s street address is probably not relevant to the court’s decision of the issue of whether the business that sold a defective product is liable for the resulting injuries to the plaintiff. It should also include a brief procedural history, including what court authored the opinion. The United States Supreme Court? The California Court of Appeal? The Ninth Circuit Court of Appeals? (Hint: Check under the title of the case: The Court and year of the decision will be given). What was the decision(s) below? Did the lower court issue the decision following a court trial, jury trial, or motion for summary judgment?

ISSUE(S): What is the question presented to the court? Usually, only one issue will be discussed, but sometimes there will be more. What are the parties fighting about, and what are they asking the court to decide? For example, in the case of the assaulted customer, the issue for a trial court to decide might be whether the business had a duty to the customer to provide security patrols. The issue should be stated in the form of a question.

RULE(S):
Determine what the relevant rules of law are that the court uses to make its decision. These rules will be identified and discussed by the court. For example, in the case of the assaulted customer, the relevant rule of law is that a property owner’s duty to prevent harm to invitees is determined by balancing the foreseeability of the harm against the burden of preventive measures. There may be more than one relevant rule of law to a case: for example, in a negligence case in which the defendant argues that the plaintiff assumed the risk of harm, the relevant rules of law could be the elements of negligence, and the definition of “assumption of risk” as a defense. Don’t just simply list the cause of action, such as “negligence” as a rule of law: What rule must the court apply to the facts to determine the outcome?

ANALYSIS: This may be the most important portion of the brief. The court will have examined the facts in light of the rule, and probably considered all “sides” and arguments presented to it. How courts apply the rule to the facts and analyze the case must be understood in order to properly predict outcomes in future cases involving the same issue. What does the court consider to be a relevant fact given the rule of law? How does the court interpret the rule: for example, does the court consider monetary costs of providing security patrols in weighing the burden of preventive measures? Does the court imply that if a business is in a dangerous area, then it should be willing to bear a higher cost for security? Resist the temptation to merely repeat what the court said in analyzing the facts: what does it mean to you? Summarize the court’s rationale in your own words. If you encounter a word that you do not know, use a dictionary to find its meaning.

CONCLUSION: What was the final outcome of the case? In one or two sentences, state the court’s ultimate finding. For example, the court held that the business did not owe the assaulted customer a duty to provide security patrols.
Source: http://www.csun.edu/~kkd61657/brief.

Consumer Markets