Children Product Marketing in UK

post has three assignments

Order Description

Designing a soft drink product aimed at children for the UK market.

Been asked by your Managing Director(Zakeyinc) to develop a new market offering. Targeting the UK market, you need to design and deliver a new drink(Name of Drink : Zakey) offering into an already cluttered marketplace. This means that you need to create a specific market space for your new drink with a clear target audience and strategy. Firstly, you need to research the macro-environment to determine current trends in the UK market. Then you need to develop the company’s strategy and positioning. Finally, you must recommend what your company must do to attract customers and how the customer experience will be developed.

Inform your choice of market opportunity so do not try to develop the drink offering first).

The report should include:

A tailored macro-environmental (PESTEL) analysis showing sources of information from acceptable and reliable sources AND highlighting the key issues facing the company

The development of your company’s marketing strategy think about the segmentation(2-30 Years old), targeting(School and university students) and positioning and long-term strategic direction

Specific recommendations in relation to the market offering for the proposed target audience. (What will you be marketing? How will you develop a positive customer experience? Think about how you communicate and distribute your offering. What sort of pricing point will you use given your position in the marketplace? (35%)

Explain the main theoretical concepts of marketing and the complexities of the international environment AND applying them specifically to this scenario.

2: Formal Communication

E.g.write a formal email to a company of your choice asking about a product

Task 2:
write an informal email to a colleague telling him about your holiday

Task 3: Persuasive letter
write a persuasive letter to a customer to convince him to buy your product

: Positive Letter
write a positive letter to a staff member to congratulate him on his promotion

Negative letter
write a negative letter to a company to complain about the quality of their product

: CV
write a CV to apply for a job

2:Music production

Order Description

Essay will be 2000 words in length (excluding bibliography

Choose ONE of the following essay titles that is most convenient to you for the assessment.

1. Write a critical response to those who insist on making value judgements about “good” and “bad” music?
2. “The production of musical commodities undermines creativity in popular music production”. Discuss.
3. Who makes music stars: the fans or the industry?
4. ‘The question we should be asking is not what does popular music reveal about “the people” but how does it construct them’. Discuss with reference to the cultural study of music and everyday life.
5. To what extent is folk music an invented tradition?
6.‘Music that works politically is not necessarily music that makes political change its self-consciously ascribed goal’ (John Street). Discuss.
Again Choose ONE.
15-20 References with minimum internet sources.

Formal Communication