Low-cost Airlines in Thailand

post has two assignments

Passenger’s satisfaction toward service quality on airlines in Thailand
About customer satisfaction and service quality and its impact on the choice of airline in Thailand (and very specifically the choice of a Low Cost Carrier).
Whilst the literature review does include much theory and introduce :
– The Concepts of Service Quality
– Measures of customer satisfaction
– Techniques on How to measure Customer satisfaction (SERVQUAL)
– Customer Behaviour
– Consumer Buying decision Models

It is a literature review solely about measuring service quality. The references to Aviation are relatively few and lack detail and there is no discussion about the distinctive nature of aviation as a derived demand. This characteristic (as a derived demand) means that some components of the service quality theory (particularly about consumer retention) may not work well or apply to aviation.

Discuss theory (how to measure customer satisfaction, how to measure service quality) but do not supplement it with examples of previous research and studies. To that extent it reads like a textbook about customer satisfaction and quality.
Developing this theme – A major omission from this literature review is any mention of or discussion of previous studies about LCCs and the impact of customer satisfaction or service quality. In reality, there should be a whole section on previous research into customer satisfaction/measuring service quality for airlines I spent under 2 minutes to find important sources such as :

Kim,Y.K. & Lee,H.R (2011) Customer satisfaction using low cost carriers, Tourism Management, 32(2) 235 – 243

Saha,G.C & Thingi (2009) Service quality, satisfaction, and behavioural intentions: A study of low?cost airline carriers in Thailand Journal of Service Theory & Practice

Tiernan, S., Rhoades, D.L. and Waguespack, B. Jr (2008), “Airline service quality – Exploratory analysis of consumer perceptions and operational performance in the USA and EU”, Managing Service Quality, Vol. 18 No. 3, pp. 212?24

2:Computer language

Order Description

After reading ‘Otto and Pusack (2009). write(2 tasks). Both pages should be separate and have their own reference list.

For page 1:

What barriers to CALL
design exist in your current or future teaching context? How would you
overcome them? 250-300 words.

For page two

Find one or two additional readings/references/websites that are
relevant/related to the design of CALL materials. Discuss your findings in 250-300 word (please use a couple of other resources besides the text)

Computer language