Model Marketing Plan in the UK

Post has three assignments

1: Doing Apple Inc. SOSTAC model Marketing Plan in the UK. For Marketing section: focus on iPhone

Order Description

Doing Apple Inc. SOSTAC model Marketing Plan in the UK.

For Marketing section: focus on iPhone

Contents:
SOSTAC

FOCUS IN THE UK MARKET ONLY.

S – Situation Analysis (Where are we now?)
O – Objectives (Where do we want to be?)
S – Strategy (How do we get there?)
T – Tactics (How exactly do we get there?)
A – Actions (Who does what, when, how?)
C – Control (How do we know we will get there?)

1. Introduction
– Company background, industry overview

2.Situation analysis
– PESTEL Analysis – have to be in the UK and engage with Apple Inc.
– SWOT Matrix (use bullet points)
– TOWS Matrix ( use bullet points)
– Competitor Analysis
– Industry Analysis
– Buying behaviour

3. Objectives (are set based on W and O)
– Mission and Vision creating n delivering value
– SMART Objectives (Need 3)
– Segmentation
– Targeting
– Positioning

4. Tactics
– 4Ps for iPhone

5. Actions
– Some example of improvement

6. Control
– Evaluation monitoring; control plan implementation

7.Conclusion

2: Extra Credit

Order Description

• Provide an analysis of this Dan Cobley Ted Talk that specifically relates his comments to the Marketing learning in our class to date.
• Provide an explanation/commentary/reflection of what you feel you have learned and will personally carry forward into your educational and professional life after experiencing the Dan Cobley Ted Talk.
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3: The questions down below.
Chpt11–ANewDeal

1,. What was the attraction of the stock market in the 1,92A’s? What happened to stock values? When and why did the market crash?
2. What were some of the important causes for the “Great Depression”?
3. Explain the differences between the Hoover/Republican approach and the Roosevelt/Democratic approach to ending the Depression.
4. What were some of the important legislative parts of the New Deal program?
5. What did the New Deal do to impact the cause of organized labor?

The book: Land of Promise (An Economic History of the United States) – Michael Lind

Economic History