Risks and Challenges Brighton Mobile TV

Post has two assignments

1: International Business (Business Management)

Order Description

Brighton Mobile TV is a Small and Medium Sized Enterprise (SME) that manufactures TV sets installed in cars and boats. Business has declined recently as foreign rivals from emerging markets are increasing competition. Because Brighton Mobile TV does all its manufacturing in the UK, it lacks cost advantages and price competitiveness. After analyzing the problem facing the firm, you have come to the conclusion that Brighton Mobile TV should move its production to an emerging market (China, Mexico, Turkey, South Africa, India or Brazil). But top management knows little about internationalisation. Making pertinent reference to the International Business literature and concepts, write a memo to the CEO based on the guidelines below:

Give your reasons why Brighton Mobile TV should internationalise its manufacturing operations bearing in mind the differences between domestic and international business.
Decide on an appropriate emerging market country in which to manufacture, and give your rationale for the choice.

Identify and discuss the risks and other challenges Brighton Mobile TV would most likely encounter if it moved production to an emerging market country.

State your planned FDI entry strategy, and discuss your reasons for this strategy.

Discuss the advantages and disadvantages that Brighton Mobile TV should expect from manufacturing in an emerging market country.

Key Marking criteria will include:

· Initiative: originality, innovativeness of answer
· Assignment Structure: clarity of aims, objective, structure and presentation
· Quality of Writing: Readability and ability to convey key message(s) concisely
· Quality/Scope and application of the International Management literature.
· Suitability of Literature: Use of suitable sources and evidence, focused to answer key case study questions.
· Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn.
· Understanding: the assignment should demonstrates your understanding of key topics
· Overall Quality of Assignment.

Maximum word limit for the main assignment (excluding references , tables, contents page, footnotes, charts, graphs, figures) is 3000 words. The word count must be stated in the assignment cover sheet.

The assignment should be in extended essay format (ie. use headings/sub-headings). Full academic referencing using the APA (6th Edition) referencing style should be used throughout the assignment. Guideline on how to reference using the APA style can be found at:

To gain higher marks students are required to show analysis and reflection rather than simple description. They should use multiple sources of academic literature to frame and justify their analysis.

NOTE: The below reading list was recommended in the module handbook for the duration of the module syllabus and may or may not be relevant for the purposes of the assignment.

Core Reading:
Cavusgil, S.T., Knight, G. and Riesenberger, J.R. (2014) International Business: The New Realities, London: Pearson 3th Edition.

Supplementary Reading:
Hill, C.W.L (2014) International Business, New York:McGraw-Hill, 10th Edition..

Hill, C. W. L., Udayasankar, K. and Wee, C. (2013) Global Business Today, New York: McGraw-Hill, 8th Edition (International Edition).

Griffin, R. W and Putsay, M.W. ( 2015) International Business: A Managerial Perspective, London: Pearson. (Global Edition).

Peng, M. And Meyer, K (2011) International Business, London: Cengage Learning.

Shenker, O, Luo, Y and Chi, L. (2015) International Business, New York: Routledge.

Gaspar, J.E, et al. (2014) Introduction to Global Business: Understanding the International Environment and Global Business Function, London: Cengage Learning, International Edition.

Menipaz, E. and Menipaz, A. ( 2011) International Business: Theory and Practice, London: Sage

Rugman, S. and Collinson, S, ( 2009) International Business, Harlow: Prentice Hall, 5th Edition.

Cullen, J.B. and Parboteeah, K.P. ( 2010) International Business: Strategy and the Multinational Company, New York: Routledge

Wild, J.J. and Wild, K.L.(2014) International Business: The Challeges of Globalization, London: Pearson.

2: A Case of Individual Differences

Order Description

Case Study Report

You have been promoted to the position of Hotel Operations Manager of the ‘Nicholson on Brunswick St’, a newly acquired hotel in Fitzroy Melbourne close to the CBD, entertainment venues such as the Melbourne Opera Centre, sporting arenas such as the MCG and Etihad Stadium, as well as a number of conference centres.
The Nicholson executive knows that you understand the latest organisational behaviour practices which contribute to organisational effectiveness by better ‘people management’. They want you to analyse and comment on what should be done in staffing the new hotel. In particular they want you to devise a plan that caters for individual differences and diversity among staff to be recruited, recommend which approach should be used, and justify why it should be adopted.
Assessment Instructions:
? Analyse individual differences and the impact that these have on organisational performance.
? Devise and recommend a plan for the mode of employment that accounts for differences in workers.
? Explain and justify the approach you have recommended.
? Ensure all sources are correctly acknowledged (using the APA style).
Background information on the Nicholson Hotel
The Nicholson Hotel is one of a small chain of hotels in every major Australian city. They are all located close to each city’s central business district (CBD). They have all been bought as existing hotels of different styles for previously different customers. They vary in age, design and facilities. The Nicholson chain is aiming to attract two types of customers; business people during the working week and event tourists on weekends. All hotels have gymnasium facilities and some have sauna, swimming pool, spa and health services.
Because these hotels have been acquired at various times in the past and from diverse businesses they vary in the type of staff employed and the level of education and skills these people have. In each case the Nicholson owners offered all existing staff the opportunity to maintain their employment. There were no forced redundancies or a big increase in recruitment of new staff, other than employing new managers for each hotel. This meant that the types of people employed were very diverse in their employment history and ages as well as from very different cultural backgrounds. There is also a wide range of age groups, from Gen Y to Baby Boomers, doing tasks ranging from routine and repetitive housekeeping, maintenance, laundry and food services to more engaging jobs involving direct interaction with customers. Current staff are employed as either ‘ongoing’ permanently employed staff as a carryover from their previous employer, newly recruited staff who are on employment contracts, casual staff who are employed on individual applications, and agency staff that are obtained from labour agencies when there is a need for additional staff

Your paper must include:
– People management: recommend a staff implant ( how you can handle with people)
– Individual difference (personality)
– Mention and discuss MARS Model of Individual Behaviour
– Five-Factor Personality Model (CANOE) concentrate on the need of Nicholson hotel with recommendation
– Teamwork and decision-making
– Recommendation validation

Business Management