Post has four assignments
1: shadow justice
Order Description
5-7 page paper in which you explore in more detail some aspect of the material we have been studying, so, something specific to Los Angeles or perhaps to race relations in America. Begin by re-reading the section in the Purdue OWL (under How to MLA in the Course Home module) on how to develop a topic and ask a critical question. This essay will be an analytic, argumentative essay in which you carefully define a limited topic area and explore a variety of sources about that topic. For instance, if you want to stick with one text, you might choose to look carefully at “The Pedestrian” formulate a critical question about it (i.e. what is this story’s place in the genre of distopian Los Angeles fiction?), seek out scholarly articles that discuss your topic, and come to your own conclusion about your question. Your paper would then offer your answer as its thesis and provide discussion about the selected passage from “The Pedestrian” as well as from your research sources to support your thesis idea.
Alternatively, you might want to look at a thematic issue, much like we are when we focus on Leovy’s thesis of shadow justice in Los Angeles and its relationship to gangs, disenfranchisement, community silence/insulation and the potential reinforcement of segregation this creates. You could, for instance, decide to write about the spiritual effects of the car culture of Los Angeles, about the first-world/third-world clash here, or the city’s relationship to its “grown-up” cousins in the east or its black-sheep brother, Las Vegas. Again, you would need to formulate a clear critical question that your paper will seek to answer, decide which texts you will use, and read some secondary material that will help you. The secondary material can be specifically about a primary text, such as an article you find on Twilight or Ghettoside, or it can be about your thematic issue, for instance, an article from a psychology journal on the culture-shock experienced by new commuters or one from Time magazine about gentrification.Your paper must have a clear, focused, and contentious thesis.
You need to consult (and cite on a Works Cited page) a minimum of five secondary sources for your essay and you must be very careful to cite any direct or indirect quotation of the material, any paraphrase of it, or any use of its ideas in internal parenthetical citations in the paper. In addition, at least one source from our class must be included in your paper and put to serious work. Do not use this text as window dressing.
SMC offers library assistance online where you can consult with a reference librarian who will help you locate secondary materials. (Access this through the SMC homepage.)
Next week, I will post a discussion thread on which you can post topics you are considering and get feedback from all of us about them, so read carefully the OWL section on refining your subject area into a specific topic.
The paper must be submitted as an MS Word attachment or similar by midnight PST on the last day of our class.
2: Online Brand Marketing plan (Report)
Order Description
Assignment Title:?Online Brand Marketing plan (Report)
Where to hand in: ?TurnitinUK ONLY
Learning Outcomes
4. Research and assess opportunities for the application of digital marketing and communications practices within specific markets
5. Create detailed, actionable e-marketing plans
6. Identify the information, systems and process requirements for successful integrated, customer-focused e-marketing management
7. Apply quantitative techniques to analyse marketing data
Identification of group and individual components:
Assignment task
For the purposes of this assignment outline and detail an online marketing plan for an organisation based on the scenario below.
Based on your analysis of the scenario you will need to do the following:
• Clearly define the marketing environment for the organisation.
• Using an environmental framework Identify in depth areas of opportunity and weakness and use these to formulate the objectives of your marketing plan. You must use only two of the following frameworks: Porters, SWOT, PEST
• Detail your strategy and how you intend to implement it. You will need to consider the following:
o The niche and target market strategy
o The positioning and differentiation strategy
o The domain name
o SEO strategy with detailed costs, and the amounts of clicks that you can buy on a monthly forecast.
• You will be expected to implement your ideas and therefore you will be required to develop a fully functioning website prototype which includes as a minimum 5 pages. You will need to include a wire frame and a navigational outline to show that the necessary information and planning process has taken place.
• As part of this implementation detail your social media strategy, this will need to include an email newsletter.
• Identify your measurement strategy, what are the key metrics you will use to help you identify your success rate in meeting your objectives. You will need to develop a measurement strategy based on defined online metrics and analytical criteria.
• Reflect on the information and process developments. Carefully consider, style, layout and appropriate e-marketing activities that were integral during the implementation phase.
Reflect on the decisions you have made and the ideas you propose and give full justification.
This is an individual written assignment. 3000 words maximum.
Assignment Scenario – “The Book Club”
You are a Digital Marketing consultant who has been approached by a small family run Book shop business known as “The Book Club” who are based in Huddersfield. They are a small organisation whose primary business revolves around publishing and retailing. They sell Books and normal hardcover/paperback books, and they publish science fiction and fantasy books only. Over the last few years “The Book Club” has struggled in a very competitive market. They have identified that they need to diversify their market and product range but they have no idea on how to accomplish this, should they continue to publish or focus purely on retailing?
Currently they do not have an online presence and no mechanism to engage with their current or past customers. They want you to help remedy this; they envisage that their online presence should be used for acquiring new customers through SEO and retain existing customers via email marketing and social media.
Therefore, your job is to develop an online marketing presence which allows “The Book Club” to compete within the online environment. You will need to write a business case report and create an online presence that allows the “The Book Club” to accomplish their publishing/retailing ambitions.
You must remember that the “The Book Club” has zero experience of the online environment. For this assessment, you will be required to be thorough in your analysis and research and make maximum use of the scenario provided.
Guidance Notes:
You should support your work throughout with evidence from good quality academic (journal articles, textbooks, conference proceedings, etc) and business sources. All material you reference should be cited fully using the standard university style, both within the main body of your report and in a clearly marked References section at the end.
You should ensure that you adhere to the current student regulations regarding assessment (presented in the student handbook), with particular reference to ethical considerations and issues of plagiarism. You will need to hand in your work through TurnitinUK at 23:59pm on the day stated above. It is important that your published URL is pasted on the cover sheet of your work. There is no need for a manual hand in.
3: Insider Trading (more expansive Topic in the Order Description area)
Order Description
1. DISCUSSION TOPIC: The capacity of insider trading to distort the efficiency of capital markets has not been materially curtailed either by the common law or statute. This failure has resulted both from a lack of effective corporate governance structures as well as deficiencies in the law itself’.
2. The lecturer requires that the Referencing/Bibliography citation be OSCOLA, and that there be Footnotes within the essay.
4: Biostatistics
Order Description
Critique a published article related to sickle cell trait or sickle cell disease that used factor analysis as the statistical application.
Make sure to briefly comment on the following points:
1. Exploratory or confirmatory –provide rationale
2. Adherence to assumptions –make sure to explain
Interpretation of the analysis — explain based on criteria for exploratory or confirmatory
justice