STRATEGIC MANAGEMENT

The post has two assignments

1: STRATEGIC MANAGEMENT

COURSEWORK ASSIGNMENT

The Lego Group
The case is to be found on page 544 of Johnson, Whittington, Scholes, Angwin and Regner (2014) Exploring Strategy, 10th edn. Harlow, Pearson.
Questions
1. Explain how the development of strategy at the LEGO Group reflects the key characteristics of strategic management as a theoretical concept. [20 marks]
2. What alternative strategies were open to the LEGO Group in 2004, and why do you think the Group chose the course they did? [20 marks]
3. What features of the external environment have influenced strategy development at the LEGO Group? [20 marks]
4. Which of the resources and competencies of the LEGO Group have enabled them to regain their successful position in the global toy market, and which resources and competences have been less relevant to their recovery? [20 marks]
5. Looking at the LEGO Group today from the imaginary position of the CEO, how would you approach the process of strategy development to ensure the future success of the company? [20 marks]

2:Innovative forms and techniques to represent the twentieth-century city.

Order Description

In an essay of 2,000 words, analyse the use of innovative forms and techniques to represent the twentieth-century city. Base your answer on TWO of the following from Part 5 of the module:

1.At least ONE short story from Dubliners

2.Metropolis

3.THREE New York texts (poems and/or prose extracts).

Exploring Strategy