The business strategy

 

Post has two assignments

1:Report which analyses and evaluates the business strategy that VW is currently pursuing

Order Description

Learning outcomes assessed
1. Understand the principle elements of business strategy.
2. Recognise the influence that the internal capabilities of an organisation can have on strategic choice.
3. Evaluate strategic options and select the most appropriate for given situation.
4. Evaluate strategic options and select the most appropriate strategic options for an organisation based on an analysis of global environmental factors and internal capabilities.
5. Provide solutions to a business problem.
6. Select and apply appropriate analytical frameworks to study the internal and global external environment of an organisation.
7. Understand the implications of strategy implementations and strategic change.

Task
A 2500 word individual report, which analyses and evaluates the business strategy that VW is currently pursuing.

An article from the BBC to give you some insight into the recent emissions crisis affecting VW. You should also draw on a range of academic sources to prepare your report. BThis can be accessed at: https://www.bbc.co.uk/news/business/34723424

Your report should:
· Analyse and evaluate the business strategy that VW has pursued using either Bowman’s Strategic Clock or Porter’s Generic Strategies Framework.
· Identify the unique resources and capabilities that underpin the value chain and support the current strategy of VW.
· Analyse the implications of VW’s strategic decisions using the criteria ‘suitability, acceptability and feasibility’.

References to be used
1) Johnson, G., Scholes, K. & Whittington, R. (2014) Exploring Corporate Strategy 10th Ed. Harlow: FT/Prentice Hall
2) Coulter, M. (2012) Strategic Management in Action 6th ed. New Jersey: Pearson Education
3) Kourdi, J. (2009) Business Strategy 2nd Ed. London: Profile Books
Lynch, R. (2015) Strategic Management 7th Ed. Harlow: Prentice Hall
Journals:
Harvard Business Review
4) https://hbr.org/2015/03/defining-strategy-implementation-and-execution
5) https://hbr.org/2008/07/choosing-strategies-for-change

Management Today
INFORMATION PROVIDED
VOLKSWAGEN STRATEGY 2008
6) https://annualreport2009.volkswagenag.com/managementreport/reportonexpecteddevelopments/strategy/strategy2018.html?cat=m

Power point presentation: attached with swapt, pest and 5 porters analysis for the sources/references from PPT MANDATORY to use:
Bailes, D. (2014) Adwatch: how Volkswagen has mastered the art of selling value. Marketing Magazine [Online] Retrieved from: https://www.marketingmagazine.co.uk/article/1290989/adwatch-volkswagen-mastered-art-selling-value [Accessed on 22 February, 2016]
Baltas, G. and Saridakis, C. (2009) “Brand-name effects, segment differences, and product characteristics: an integrated model of the car market”, Journal of Product & Brand Management, Vol. 18, No. 2, pp.143 – 151
BBC (2016) EU plans new rules for emission tests following VW scandal. BBC [Online] Retrieved from: https://www.bbc.co.uk/news/business-35420453 [Accessed on 27 February, 2016]
De Maeyer, P. (2012),’Impact of online consumer reviews on sales and price strategies: a review and directions for future research’, Journal of Product & Brand Management, Vol. 21, No. 2, pp. 132 – 139.
Fetscherin, M. and Toncar, M. (2010),”The effects of the country of brand and the country of manufacturing of automobiles”, International Marketing Review, Vol. 27, No. 2 pp. 164 – 178
Hotten, R (2015) Volkswagen: The scandal explained. BBC [Online] Retrieved from: https://www.bbc.co.uk/news/business-34324772 [Accessed on 27 February, 2016]
Mintel (2015a) ‘The UK Car Review: An Insight into Brand Preferences and Market Trends’. Mintel Group Ltd. – UK – February.
Mintel (2015b) ‘Car Finance’. Mintel Group Ltd. – UK – May.
Mintel (2015c) ‘Car Purchasing Process’. Mintel Group Ltd. – UK – April.
Mintel (2016) Car Review. Mintel Group Ltd. – UK – February.
Reinecke, S. (2015) Will the VW scandal harm the ‘Made in Germany’ label? Marketing Magazine [Online] Retrieved from: https://www.marketingmagazine.co.uk/article/1365755/will-vw-scandal-harm-made-germany-label [Accessed on 26 February, 2016]
Roderick (2015) Volkswagen attempts brand rebuild with marketing push. Marketing Magazine [Online] Retrieved from: https://www.marketingweek.com/2015/10/12/volkswagen-kicks-off-brand-rebuild-with-marketing-push/ [Accessed on 29 February, 2016]
Marketline (2015) VOLKSWAGEN AG SWOT ANALYSIS, Ebsco [Online] Retrieved from: https://web.a.ebscohost.com.oxfordbrookes.idm.oclc.org/ehost/pdfviewer/pdfviewer?vid=6&sid=2e26fce1-66ce-41da-96b0-12753d9a137b%40sessionmgr4003&hid=4207 [Accessed on 22 February, 2016]
Murphy, A. (2015) Global 2000: The World’s Biggest Auto Companies. Forbes [Online] Retrieved from: https://www.forbes.com/sites/andreamurphy/2015/05/06/2015-global-2000-the-worlds-biggest-auto-companies/#14f984626e48 [Accessed on 29 February, 2016]
SMMT (2016a) INDUSTRY TOPICS. Society of Motor Manufacturers and Traders [Online] Retrieved from: https://www.smmt.co.uk/industry-topics/economy/ [Accessed on 29 February, 2016]
SMMT (2016b) MOTOR INDUSTRY FACTS 2015. Society of Motor Manufacturers and Traders [Online] Retrieved from: https://www.smmt.co.uk/wp-content/uploads/sites/2/100049_SMMT-Facts-Guide-2015_UPDATES.pdf / [Accessed on 29 February, 2016]
SMMT (2016c) UK new car market starts 2016 on a high with best January in 11 years. Society of Motor Manufacturers and Traders [Online] Retrieved from: https://www.smmt.co.uk/2016/02/uk-new-car-market-starts-2016-on-a-high-with-best-january-in-11-years/ [Accessed on 29 February, 2016]
Volkswagen (2016) Electric and Hybrid Vehicles. Volkswagen [Online] Retrieved from: https://www.volkswagen.co.uk/technology/electric-vehicles [Accessed on 29 February, 2016]
Walker (2016) Hammond: Quitting EU will damage car industry in the Midlands. Birmingham Post [Online] retrieved from: https://www.birminghampost.co.uk/business/business-news/hammond-quitting-eu-damage-car-10954413 [Accessed on 27 February, 2016]

The task scope and focus of the response
You must focus on the requirements of the question and address the purpose of the task, including comprehending and following explicit instructions.
• The nature, quality and range of research and sources
You must do enough varied research to address the tasks. In addition, you should consider the reliability and validity of sources you use – How biased are they? How reliable? What data have they been compiled from? What is the source’s own purpose? Can the sources be evaluated?
• Knowledge & understanding of course concepts
We expect you to know the concepts in the course textbooks. We do not expect you to describe these concepts to us in the assignment, but rather use them in your analysis and evaluation. Your understanding of concepts will be demonstrated by the way you use them.
• Analysis and application of course concepts
You are expected to add value through the way you use course concepts and tools to analyse data and insights. The way you combine concepts and tools, and the choices you make over which frameworks to use (and which to omit) will demonstrate this.
• Argument, synthesis and evaluative conclusion
This refers to the way you connect findings and evidence from your analysis into a logical line of discussion which leads to a critical individual evaluation of the work of your project team. Ideally, the disparate parts of your work “synthesize” into a distinctive viewpoint or insight. This is the added value that we look for in your work.
• Structure, organisation, and presentation
The structure of your work should support your discussions and arguments above all else. You should distinguish between what you want to say to answer the question, and the work that you do to provide the answer. A professional standard of presentation is expected, and the overall work should be written with the reader in mind. You must communicate clearly and succinctly.

2:BRITISH GOVERNMENT AND POLITICS

Order Description

answer each question with providing the questions on front
1-Define localisim ?
2-The relationship between local and central government ? 2 points each about the relationship between local and central government>?
3- Talk about autonomy?
4-look at Micheal Lyons – is the localism desirable? Layons said we don’t need to established a realationship between local and central government through law but rather through framework
5- Explore: Birmingham city council views on Desntralisation?
6-Define decentralization
7- and what it means for the relation ship between local and central government With Manchester city council ?
8- Explore the collation government ?

2: write an eight to ten page paper (excluding title and reference pages) that describes the complex outlook on the future for your selected Boomer Action Type, and thoroughly discuss how you envision them navigating the next couple of decades of their lives. As you consider each topic, support your rationale with at least six to eight recent, scholarly sources, in addition to the Boomers: The Next 20 Years website and resources. Your Final Paper must include the following:

I. Abstract: Provide an overview of your paper.

II. Introduction: Your specific objectives must be stated and a solid thesis statement must be present.

III. Predominant Outlook on Life: Provide a description of your Action Type.

a. What is the basic conflict?

b. What is the life-stage?

c. What are the primary expectations?

d. What challenges might this Action Type face as a result?

IV. Decision-making: Analyze the seven decision-making processes and the life events that have influenced your Action Type.

a. Global Transparency

b. Extended Capacity

c. Re-sequencing Life Stages

d. Self-Help 2.0

e. New Sociability

f. Re-Institutionalizing

g. Wealth Generation

V. Values: Describe the lifestyle of those within your Action Type as it is now and as they anticipate it will be in the future. Include your Action Type’s perspective on each of the areas below.

a. Family

b. Friends

c. Travel

d. Leisure

e. Hobbies

f. Spiritual pursuits

VI. Health and Wealth: Discuss the Action Type’s perspective on health and wealth issues.

a. Health: Health care, aging, end of life issues and planning.

b. Wealth: Economic issues, work, finances, and retirement.

c. How does this Action Type anticipate, plan for, and manage life changes in the future as it relates to these two areas?

VII. Global Outlook: Discuss how those in your Action Type views their relationships to others throughout the world, as it pertains to the aging process. How does their perspectives influence the choices they make with regard to their futures?

VIII. Challenges: Provide an overview of potential challenges for your Action Type and strategies to overcome them.

a. As a result of their perspective; what kinds of challenges might your Action Type face that could impede their ability to enjoy life and
aging to the fullest extent possible?

b. Develop and describe strategies this Action Type might incorporate to enable them to overcome these challenges to positive aging.
Include strategies for sustaining their values, health, managing their economic resources, and “future proofing”.

IX. Conclusion: Provide a summary of the main points and a restatement of the thesis.

X. References: At least six to eight recent scholarly sources must be used, in addition to the Boomers: The Next 20 Years website and resources. All sources must be cited according to APA guidelines as outlined in the Ashford Writing Center. APA formatting must be used throughout the paper and for the reference page.

Writing the Final Paper

The Final Paper:

1. Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.

2. Must include a title page with the following:

a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted

3. Must include an abstract.

4. Must begin with an introductory paragraph that has a succinct thesis statement.

5. Must address the topic of the paper with critical thought.

6. Must end with a conclusion that reaffirms your thesis.

7. Must use at least six to eight scholarly sources, in addition to the Boomers: The Next 20 Years website and resources.

8. Must document all sources in APA style, as outlined in the Ashford Writing Center.

9. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center

business strategy