A television advertisement

Purpose of Assignment

• The purpose of this assignment is to help students critically analyze and evaluate a television advertisement and the various methods used to persuade viewers

to buy products.

Objectives

• The student will show his understanding of an advertisement’s plot
• The student will be able to critically analyze and evaluate the strength of persuasion methods used in advertisements
• The student will be able to give opinions about the effectiveness of an advertisement’s persuasion methods
• The student will be able to identify the underlying beliefs, attitudes, and values that advertisement makers assume about their audiences
• The student will be able to provide suggestions for making the advertisement more effective

Requirements

Choose a television advertisement, about 30 – 45 seconds in length, and then prepare a PowerPoint presentation based upon the following criteria.

PowerPoint Presentation

1. Time limit of 10 minutes
2. PowerPoint: 8 slides with 4 or 5 bullets on each slide
3. Prepare attractive slides that add to your presentation. Use a picture, table, graph or diagram on most of the slides.
4. Explain each key point on each of your slides
5. Include the following slides in your presentation:

Slide 1: Analyzing and Evaluating an Advertisement
Title slide with the assignment name, student’s name and ID.
Slide 2: Outline
Outline of the slides in your presentation.
Slide 3: Background of the Advertisement
What is the product being advertised? Length of the advertisement? The plot? Demographics of buyers (age, gender, income level, race, marital status, other

interest groups)?
Slide 4: The Advertisement
Imbed the advertisement in this slide and play it.
Slide 5: Persuasion Tactics
What tactics are used to make people interested in the product (experts use it, everyone else uses it, clever people use it, repeating the name of the product

several times, appealing to emotions, using catchy music, powerful language, etc)? 2 reasoning errors?
Slide 6: Effectiveness
What is your final opinion of the advertisement? Is it effective? Why/not? How would you make it more effective?
Slide 7: Summary
Summarize the key points from the slides. (Do not repeat the Outline slide here).