Marketing Communications

post has three assignments

1:Chipotle international marketing

International country: London

1.Executive summary
2. Select a country where you think the business should market/sell its products/services. Analyze the key characteristics of the country based on
Economic
Social
Cultural
political and legal indicators

3. Analyze the current situation of the company: products, customers, competitors

4. Develop communication objectives that refer to what the firm seeks to accomplish with its promotional program and how it will be accomplish

5. Develop the Integrated Marketing Communications Strategy for the foreign market: the most involved and detailed part of the work. Decisions have to be made regarding the role and importance of each IMC tool and their coordination with one another. you need to be as concrete as possible regarding how you plan to communicate with your foreign target market through each of these tools and what adaptation and changes will have to be made to the domestic communication strategy in place.

c. Interactive/Internet Marketing message and media strategy and tactics-
d. Sales promotion message and media strategy and tactics-

2:General electric

2 slides about General electric.
In the first slide we should talk about the 1) Business data, 2) Assets/Revenue, 3) number of employees, 4) Products and services, 5) Markets 6) Industry data. In the second slide talk about 1) Communication from the Top: Corporate Leadership 2)Mission/Vision, 3)BOD & BOD Ethics Code/Fiduciary Duty, 4)CEO Business & Ethics Vision, 5)Sarbanes-Oxley Act (SOX) Compliance (annual report),

3:Contemporary Criticism Frankenstein

read p381-529 of the book, Case Studies In Contemporary Criticism Frankenstein 3rd edition, written by Mary Shelley. And then analyze some part of it and write brief reflections if you need. Basically, it is a short journal entry.

Criticism Frankenstein