post carries three assignments
1: Ford global marketing
Order Description
The brand is about Ford.
Marketing Director has been invited to make a presentation to a group of domestic consumer marketers. The conference, ‘Going global, acting local – communicating global brands to global markets’ aims to encourage home businesses to take their brands abroad.
The audience will include marketing consultants, company marketing personnel and researchers. She has asked you to carry out some research for her and present her with a report on this topic area, from which she will put together her presentation. This should be clear and concise and identify the main points that she should make. The report should be based on one chosen brand only.
You will need to help her by looking at academic research.
The report should outline your responses to the following issues: Discuss global, local and glocal strategies towards two of the following areas: Product, Price, Distribution, Promotion.
Use marketing theory when discussing globalization, localization and glocalization within the context of international marketing. Use range of examples to enhance your discussion and academic sources to discuss marketing terminology.
Select and discuss the target market (or primary target market if there are more than one target customer) for your chosen global brand. Identify whether the brand is targeted to a global market or whether the target consumer differs from country to country. Use as many appropriate segmentation variables as you can to support your answer. Use relevant marketing theory and terminology to underpin your discussion.
1. You are expected to write concisely. Assume a word limit of 2,000 words (excluding appendices). You are not required to conduct any primary research. You are expected to show a good level of reading and research.
2. It is a report format ( the essay format will be penalised). Students are required to submit their work in a basic report format – including a cover sheet, contents page and references list, appendix if required; heading and subheading as appropriate. Excessive use of an appendix for material which should be included ion the body will be penalised.
3. Most good international marketing management textbooks will contain useful material, but students are also expected to use a range of journal articles. Students who do not use journal articles are unlikely to pass this assignment and will be penalized for providing an inadequate ‘depth of research’.
4. You are expected to relate your sources to the task given, and use examples from the seminar activities. ( I upload the ppt about FORD)
5. The specific assessment criteria to be used to establish the actual mark awarded for this assignment are as follows: * Presentation (professional format, maximum length 2,000 word, writing skills, correct referencing etc) 10%. *Discuss global, local and glocal strategies towards two of the marketing areas: 60%. Target market discussion 30%.
6. This assessment will contribute directly to the following Undergraduate programme goals and objectives. 1. Knowledgeable about the theory and practice of international business and management (Acquire knowledge of functional areas of business and management.). 2. Skilful in the use of professional and managerial techniques and processes ( Provide evidence of self reflection as a means of informing personal development planning.) 3. Aware of ethical issues impacting on business and professional practice (Identify an ethical dilemma in a business situation). 4. Employable as graduates (In the context of securing graduate employment demonstrate the skills of self presentation.)
7. read the 2 ppt about the FORD carefully? and glance over the university presentation. The reference please include some journal, you can choose from: Journal of Marketing, European Journal of Marketing, International Marketing Review, International Journal of Research in Marketing, Journal of International Marketing, International Journal of Advertising, Journal of Advertising Research, Journal of Marketing Communications,Advances in International Marketing.
2:Rate of development
Explain the sequence and rate of each aspect of development from birth to 19 years. Find a timeline useful as part of your explanation.
[500 words]
Explain the difference between:
• The sequence of and rate of development
• And why this difference is important
[200 words]
Explain how children and young people’s development is influenced by:
• A range of external factors
• A range of personal factors
[200 words]
Explain how current practice is influenced by:
• Theories of development
• Frameworks to support development
[200 words]
Explain how to monitor children and young people’s development using different methods. You may find it helpful to use work products to illustrate your answer, e.g. child observations assessment frameworks.
[150 words]
Explain the reasons why children and young people’s development may not follow the expected pattern. You may find it helpful to use work products to illustrate your answer.
[150 words]
Explain how disability may affect development.
[150 words]
Explain how different types of interventions can promote positive outcomes for children and young people where development is not following the expected pattern.
[150 words]
Provide an analysis that shows the importance of early identification of speech, language and communication delays and disorders and the potential risks of late recognition.
[150 words]
Explain how multi-agency terms work together to support speech, language and communication.
[150 words]
Explain how play and activities are used to support the development of:
• Speech
• Language
• Communication
[150 words]
Explain how different types of transitions can affect children and young people’s development.
[150 words]
Evaluate the effect on children and young people of having positive relationships during periods of transition. You may find it helpful to use work products to support your evidence.
[150 words]
ford brand