The Mexican Revolution

post has three assignments

1: Movie Cinco de mayo

Order Description

With cinco de mayo we begin (sort of) and close our course subject: the Mexican Revolution. I see this battle as the predecessor character of Mexico’s Revolution, and ever since a defining disgrace for the country. However, I like this movie because we are presented with an image of Diaz that we did not see in our readings.

My question is: having watched this movie now, is Diaz a good guy or a bad one? Was he really a dictator? Feel free in answering my question. Any other issues you would like to mention or question, feel free to do so.

Unfortunately, the movie does not have English subtitles, so for those who do not understand Spanish this is your task: provide a brief research on this cinco de mayo event. Provide any dates and names so that your research complements the movie.

2:Strategic marketing

Order Description

Detailed analysis of a given case study and is divided into Two Parts (Part A and Part B).
You are expected to write around1300 words for Part A and around 1400 words for Part B (this is given as guide only, you can decide how much you would like to include for each section/part).
You are required to use graphics, charts and tables to present your solution clearly. Tables and Figures are not counted, which does not mean overuse of these. Tables and graphs should add value to the assignment not simply repeat information.
In business, people often respond better to ideas presented in tabular and graphical formats. Assignments without graphs, flowcharts and tables will be awarded substantially lower marks. Look at the “General Assignment Standards” section of this document for formatting guidelines.

Part A: Situation Analysis (Industry Level)

A1) Industry Analysis–Define and characterize the industry that Thai Beverage is operating in for the period leading up to 2010? (Please don’t be confused we are taking ourselves back to the case study timeframe). In order to assess the industry’s attractiveness till2010, you will need to use one or various relevant strategic tools (e.g. PEST, TREND etc.) we have covered during the trimester.
A2) Competitor Analysis–In terms of business and other types of sustainability, who are the company’s major competitors/threats?
Use relevant strategic tools (covered in class) to categorize them.
A3) Critical Issues the industry faces and identification of key success factor(KSFs)—List a set of critical issues in the industry/market based on the information provided till 2010and then identify which of these translate into key (critical) success factors at the market/industry level for the players within that industry/market.
A4) Develop a Competitive Strength Grid (this is to be covered in class/workshop)

Part B: Strategy Development, Implementation and Control (Company Level)
Building on the situational analysis of Part A, you will develop high level marketing strategy and will include how to implement and control your proposed strategies.
For the period of 2011-2013 or till 2016 (this is based on the time frame of the case study).
Warning: do not give us an annual or operational plans (i.e., typically product or brand marketing plans).This plan must account for the constraints on the business’s future. This plan should also suggest some alternative strategies if applicable; your job is to describe the strategic thrusts needed to achieve one or more complimentary strategic directions.
Remember we mainly focus and rely on the case context and information and timeframe (i.e., data available till 2010 (this is where we are) and plan for next three/four years (2011-2013/16)

B1) Identification of strategic segments, possible target markets and positioning, of your case company and addressing where the company (or its main stream product/services offer) are positioned within the PLC.
B2) Setting Mission and Vision, including Marketing Goals and Objectives
(For 3 years) for the case company. Depending on the case company these may be set at the SBU or product (/service) level or at both levels. While setting your marketing objectives you may wish to break down these (i.e., objectives) in terms of your projected growth, customer acquisition/expansion number, sales, profit etc. Over the next three/five years. You also need to show through an organizational chart/diagram that depicts who (or which function/division) is responsible
(i.e., owns) the objectives you have set.
B3) Creating value through marketing mix (i.e., what are your overall strategy in terms of product, price, promotion and placement). IF and ONLY relevant to your case study you may also talk about other elements of the marketing mix such as people, process, physical evidence etc.? You may wish to show describe this entire section through creating a detailed table, however you may also use different approach.
B4) Resource Allocation: In this section through a table or figure your need to show/breakdown how much resource you plan to allocate to implement your marketing mix strategies (section B3) in order to achieve your marketing objectives(sectionB2). You will also need to show what will be the company’s expected expenditure over the next 3/5 years to support your strategy. Additional Note: Please provide rationale for each subsections as you craft the table or figure to address this section (B4). You may also discuss how the company expect the resources to be generated in the next 3/5 years. Please note that you will need to derive information from your case and also since this section involves forecasting use your judgment and critical thinking and assumptions.
B5) Monitoring and Control—how would you monitor your strategy? (i.e., for example setting KPIs, objectives) and what sort of control mechanism will you have in place? (You may show this through a detailed table or Figure with short explanation).

Your assignment for the group component will have a maximum of 2800words
(Body only–all attachments do not count, tables, charts, figures do not count as well as appendix don’t count). It should be of a professional standard.
Answers will be assessed for appropriateness and persuasiveness. Application of strategic marketing concepts is expected. You are to use only the material from the case. It is NOT encouraged to research outside of the case content and lecture material.
The only time external research is acceptable is for the Situational Analysis (Part A). External research may be used for the competitor analysis and the Industry Analysis as required.
The aim is to analyze and make deductions from the evidence available in the case study, not research.
Any research conducted must be referenced correctly using the Harvard Style of Referencing.

References (not counted in the word limit)
Appendices (not counted in the word limit)

Second report: 40% Individual component
(800 words)

1) The Narrative (or Story) of your strategic report (100 words maximum)
2) Sustainable and Socially Responsible Planning: explain
Why you think the strategic plan you developed is sustainable and socially responsible? And
What else could you do to make it the planning sustainable and socially responsible?
You may use concepts learnt in other units/or in this unit to justify your answer.
We want to see your applied creativity and critical thinking at its best in this subsection
(500words maximum)
3) Individual Reflection and group Interaction: (200 words maximum): Each student within the team has to include an Individual Reflection on their personal learning process during the assessment and unit.
Individual Reflections are about the team building process, the work process and you’re learning with the content and how this helps you in completing the project.
1. How I have worked in the assignment process –be critical
2. What have I learnt from the content?
3. What improvements could I have made to assist the team process?

General Assignment Standards
Please submit all assignments as a single file.
Please do not submit pdf copies. Submit only Word copies.
A high standard of presentation in all regards is expected. As a guide, the following requirements must be observed:
•Correctly referenced (Harvard Referencing), with a Reference List. Plagiarism (i.e. copying) of any kind will not be tolerated.
•All pages numbered, cover page, TOC, headings, and paragraphs.
•Must be neat, free from spelling/punctuation mistakes, typographical errors and be grammatically well-composed.

Prerequisites
We assume that you have an adequate command of:
•Written and oral English –you are expected to understand, and be able to express yourself in written assignments and oral presentations according to prevailing Australian business standards,
•Basic mathematical and statistical skills,
•Basic computing and internet use and Library research skills, and
•Word processing and presentation skills.

3:Business Development

Find a business which you believe has stagnant growth, using public financial data, news articles, press releases, and personal experience (if relevant) as guidelines for your decision. Develop the following: • An action plan for exploring and recommending a new market or industry ? Include a description of all the items that must be assessed • A communication plan for gaining buy-in from the key constituents and ultimately rolling out the decision • A support plan for sustained implementation

Business Development