Western thinkers

post contans three assignments

Roots of wisdom ch. 4 By Helen Mitchell

Paper details:

Philosophy and ultimate reality: Is there an ultimate reality?
What do you think Eastern thinkers mean when they say that Western thinkers have “objectified” God? How can be god be thought of other than an object?

2:Knowledge Sources

Paper details:

Roots of Wisdom. Helen Mitchell
Do you believe any of your current ideas were innate? If so which ones and why do you believe them t be innate?

3: Understanding Marketing and Events

• Explain how special events are defined and classified
• Explain the scope and impact of marketing and events within an
• Describe the marketing mix and explain its role in a marketing
• Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and positioning (STP), risk management, evaluation, etc)
Assignment Task:
Summative Assessment: 100% coursework. All learning outcomes will be covered.
An individual report which must be presented in a report format (1500 words). It is important that your report is properly structured as shown below. Remember that this individual report accounts for 100% of your module assessment.
Your report should include references to the appropriate international event and marketing
literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 5 different academic references must be cited to achieve a pass, but a well-researched report is likely to cite many more.
Below is an indicative structure for your report:
Title Page
Table of Contents
A list of all the sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible.
Introduction/Executive Summary (approx. 150 words)

This should show that you have understood the brief and that you will cover everything required.
Findings and Analysis (approx. 1200 words)
• This is the substance of your report. The structure will vary depending on the material being presented. Headings and sub-headings should be used to indicate clearly the different
• sections.
• Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include the more complex ones as an appendix.
• See client brief on the next page for more information
Conclusion (approx. 150 words)
This provides an end to your report through a summary of the important points in your discussion. Remember not to include any new material here.
Reference List / Bibliography
The terms reference list and bibliography are sometimes used interchangeably, but here we define the terms as:
• Bibliography – a list of consulted readings, for example a list of textbook sources, that you have studied while composing your essay, but not specifically cited in the text
• Reference list – a list of cited sources.
Client Brief:
Flying in the face of ordinary “Where it all began”
Richard Branson started Virgin Atlantic in 1984, with one plane. His commitment to challenging the status quo and putting people first has shaped his life and businesses. He has always maintained that the most important contributor to his business success is, and always will be, people.

Life doesn’t come to you, so go to it.
Virgin Atlantic now serves over 30 fabulous destinations worldwide from dazzling cities and dream family holidays in North America to African adventures, relaxing Caribbean Islands or a taste of the exotic in Asia.
Virgin Atlantic has a distinctive approach to marketing. They don’t have a huge digital marketing budget like you might imagine so they need to be very clever about how they market their product. They need to be somewhat grassroots. On top of this, their customers usually only fly once or twice a year, so they need to develop an on-going relationship with them in-between flights.
How Do They Do It? They Start from the Inside…
Virgin Atlantic first looked at who their customers are. Internally they describe them as mavericks, adventurous, and pioneering. Simply put, they are “fearless leaders.” So Virgin Atlantic set out to cater to this target audience and make their experience fun and ultra cool. They put a bar onboard, passengers can get a massage, or a nail clean up and food and drink are always top quality. From the inside they see themselves as a brand much like an ultra-cool boutique hotel. This way they can be nimble and intimate with customers.
In a recent interview Vice President of marketing, Simon Bradley (2015) quoted “It’s a really exciting time for the Virgin Atlantic brand right now. Last year we did a lot of work around how we could evolve the brand and we launched our new platform – Let it Fly. It really moves the brand forward with a more customer focused approach, which we are now busy rolling out across all of our markets.”

A written 1500 word report which should include:
• Summarise Virgin Atlantic’s background and history, turnover, management structure,
current corporate goals and targets, and markets. Your summary should use material from the Virgin Atlantic website, and other relevant online sources (approx. 250 words).
• Develop a SWOT analysis to identify Virgin Atlantic’s current situation in relation to its main competitors. You should identify a minimum of three strengths, weaknesses, opportunities and threats. Your model should be developed referencing core marketing texts with content developed from articles and web sites (approx. 250 words).
• Describe the marketing mix and its role in marketing, referencing two relevant theories and concepts (200 words).
• Explain how Virgin Atlantic use the different elements of the marketing mix to promote their brand. You should apply at least one other theoretical model learnt during your lectures. Your explanation should be illustrated with specific examples of Virgin Atlantic’s events, promotional activities and target audiences (300 words).
• Create a diagram explaining how special events are defined and classified. Your diagram should draw upon relevant core texts (150 words).
• Classify at least four Virgin Atlantic events using the model you have provided (150 words).
• Explain the impact of Virgin Atlantic’s marketing and events strategy (200 words)

PS: See attached Sample Assignment of Redbull GMBH Company. Use this as a prototype and also see attached Virgin Atlantic Case Study article
2 Items to be attached to the brief.

Helen Mitchell