post contains three assignments
1: The importance and effect of aesthetically pleasing packaging in generation Y and Millenials’ post purchase behavior in online luxury retailing.
Order Description
My research question is the following: To what extent does aesthetically pleasing packaging influence post purchase behaviour between generation Y and baby boomers in online luxury retailing?
However I need two paragraphs for my literature review on the following topics:
1) (450 words) Why is packaging crucial in luxury retail? (aspects of makes packaging aesthetically pleasing to customers and why is it important?)
2) (450 words) The different perceptions on packaging between baby boomers and millennials (is packaging equally as important for both especially when it comes to luxury) ?
3) (450 words) Post purchase behavior and why this stage is important in packaging especially when receiving it at home after ordering online.
2: Employment and Business Development and Policy in the EU
3: Discuss the primary sources to study 18th century dress for women in France
aesthetically