Journalism

post has two assignments

1: The Boomtown That Shouldn’t Exist

Order Description

Analysis a piece of long-form journalism that makes an argument. The writer summarizes the central claim of the article.
The writer identifies and discusses the author’s purpose for writing. (What is the author’s motivation? What is his or her primary goal? How does the writer’s purpose affect medium and genre?)
The writer identifies and discusses the author’s audience. (Who is the intended audience? What does the author want the audience to think or do? How does the writer’s audience affect stance, medium, and/or genre? If appropriate, you should discuss how the author uses multimedia or multimodality in order to make his or her argument.)
The writer identifies and discusses the author’s context. (What is the broader historical, political, social, or cultural situation in which the author is writing? What social factors might influence the author’s argument or its reception by the audience?) The writer analyzes the author’s claim, including the stakes of the author’s argument. (What is the author trying to get his or her audience to do or accept? How is the issue defined? What is arguable in the article? What is at stake for the author and the audience? What are the ethical, moral, social, personal and/or political stakes of the argument?)
The writer identifies and discusses the appeals the author makes in the article. (How does the author make appeals to logic, ethics, and/or emotion?)
The writer identifies and discusses the author’s evidence and reasons. (What does the author do to support his or her argument? What appeals does he or she make and why? What is the motivation for accepting the author’s conclusions?)
The writer discusses the implications of the author’s argument. (What happens if we follow the author’s line of reasoning? How can the argument be applied to the ‘real world’? What changes or stays the same if we adopt the author’s point of view? What have you learned about the topic?) The writer meets the standards for effective communication (clarity, logic, precision, accuracy, significance, and fairness).
The writer demonstrates reading comprehension and critical thinking.
The writer has a thesis statement supported with evidence from the text.
The author effectively uses summary, paraphrase, and direct quotation from the article as support for his or her claims.
The essay adheres to MLA guidelines for formatting, in-text citations, and the Works Cited page.
The essay is approximately 650-800 words
The information HAS to come from this article : https://www.politico.com/magazine/story/2017/10/20/fastest-growing-city-america-florida-cape-coral-215724

2: New product Marketing Strategy

Order Description

Question
1) Select a company and a new product or service that has been internally developed and subsequently introduced by the company in the U.K., E.U., U.S. or other country market in 2017. Make your selections of company, product, brand, and market to enable you to best demonstrate your knowledge. After stating your choices, define and describe the overall market for the product, including the most appropriate bases for segmentation of the market and some likely key success factors for companies competing in the market. (15%)
2)
Identify and describe the company’s strategic marketing objectives and apparent criteria for the product’s current and future success. (5%)
3)
Fully describe the firm’s marketing strategy for the product, including how the product and associated brand are positioned in the overall market. (30%)
4)
Carefully analyse and critique the firm’s marketing strategy. Comment on the product’s apparent success relative to the firm’s strategic marketing objectives, strengths, and weaknesses. Emphasising the most important aspects facing the firm now and in the future given the firm’s performance and market competition, analyse what important changes in the company’s environment might occur in the future. Comment on the likelihood of the product’s future success (i.e. success over the next three-to-five years) and provide recommendations for a feasible new marketing strategy initiative. (50%)

Requirements per question.
FOR (1)About Your Choice and the Market
a• Make an Introduction to the company – don’t assume
b• Some Assets and Competences needed by all companies:
Strategic Competency:
• What a business unit does exceptionally well
• Has strategic importance to the business
• Based on knowledge or a process
Strategic Asset:
• A resource
C• Basic market data would be helpful
D• Already geographic, but competitors segment on gender and age demographics, usage, benefits sought:
• Pursue similar competitive strategies
• Have similar characteristics
• Have similar assets and competencies
• What are the implications?

For question 2:About Company and Product
• This is about defining success – and failure In terms of the company objectives…
• Why has the product been introduced?

For question 3 Describe the Strategy:
• Where to compete
– about the choice to invest
– Describing the competition would be helpful
• How to compete
– about making the investment work
– Value Proposition – for Dove based on excellent moisturising and nourishing
product
• Assets and Competences
• Functional Strategies
– should consider product, pricing, distribution, promotion as well as growth ,(Marketing mix).
How to Grow in Existing Product Markets
• Increasing market share?
• Increasing product usage?
• Provide reminder communications
• Position for frequent use
• Make use easier
• Provide incentives.
Product development for the existing market.
• Product feature addition
• Developing new-generation products
• Evaluation
• Does the product offer a distinct advantage over competitor products?
• Resources for commitment?
• Transferable assets and competencies?
POSITIONING.
Straregic Positioning
• First, strategic – long term, attached to brand name
• Logically and/or emotionally resonant with customers and relevant to
the market – valid and realistic
• Must be delivered – influenced by perception
• Defined relative to competitors and to the market – perceptual map
• The face of the marketing strategy – in all aspects of marketing mix.
• Could also be talked about in terms of sustainable competitive advantage.
pls use models such as Aaker and Mcloughlin (will be attached as a document)?

For question 4) Evaluate the Strategy

• While Section 3 describes, Section 4 should evaluate what you described – you should use the models and concepts applied in Section 3
• It may well require external, internal, uncertainty analysis
for example, Competitor Analysis reveals one of Dove’s competitors has used a celebrity to endorse their products with some success
• Note the success element of this section links back to question 2
• From this evaluation should follow your recommendation to improve – make sure this is well supported and relevant to their objectives.

Journalism