Language Impairment

post has three assignments

1: Marketing Strategy

Order Description

1) Select company and a new product or service that has been internally developed and subsequently introduced by the company in the U.K., E.U., U.S. or other country market in 2017. Make your selections of company, product, brand, and market to enable you to best demonstrate your knowledge. After stating your choices, define and describe the overall market for the product, including the most appropriate bases for segmentation of the market and some likely key success factors for companies competing in the market. (15%)
2)
Identify and describe the company’s strategic marketing objectives and apparent criteria for the product’s current and future success. (5%)
3)
Fully describe the firm’s marketing strategy for the product, including how the product and associated brand are positioned in the overall market. (30%)
4)
Carefully analyse and critique the firm’s marketing strategy. Comment on the product’s apparent success relative to the firm’s strategic marketing objectives, strengths, and weaknesses. Emphasising the most important aspects facing the firm now and in the future given the firm’s performance and market competition, analyse what important changes in the company’s environment might occur in the future. Comment on the likelihood of the product’s future success (i.e. success over the next three-to-five years) and provide recommendations for a feasible new marketing strategy initiative. (50%)

Requirements per question.
FOR (1)About Your Choice and the Market
a• Make an Introduction to the company – don’t assume
b• Some Assets and Competences needed by all companies:
Strategic Competency:
• What a business unit does exceptionally well
• Has strategic importance to the business
• Based on knowledge or a process
Strategic Asset:
• A resource
C• Basic market data would be helpful
D• Already geographic, but competitors segment on gender and age demographics, usage, benefits sought:
• Pursue similar competitive strategies
• Have similar characteristics
• Have similar assets and competencies
• What are the implications?

For question 2:About Company and Product
• This is about defining success – and failure In terms of the company objectives…
• Why has the product been introduced?

For question 3 Describe the Strategy:
• Where to compete
– about the choice to invest
– Describing the competition would be helpful
• How to compete
– about making the investment work
– Value Proposition – for Dove based on excellent moisturising and nourishing
product
• Assets and Competences
• Functional Strategies
– should consider product, pricing, distribution, promotion as well as growth ,(Marketing mix).
How to Grow in Existing Product Markets
• Increasing market share?
• Increasing product usage?
• Provide reminder communications
• Position for frequent use
• Make use easier
• Provide incentives.
Product development for the existing market.
• Product feature addition
• Developing new-generation products
• Evaluation
• Does the product offer a distinct advantage over competitor products?
• Resources for commitment?
• Transferable assets and competencies?
POSITIONING.
Straregic Positioning
• First, strategic – long term, attached to brand name
• Logically and/or emotionally resonant with customers and relevant to
the market – valid and realistic
• Must be delivered – influenced by perception
• Defined relative to competitors and to the market – perceptual map
• The face of the marketing strategy – in all aspects of marketing mix.
• Could also be talked about in terms of sustainable competitive advantage.
pls use models such as Aaker and Mcloughlin (will be attached as a document)?

For question 4) Evaluate the Strategy

• While Section 3 describes, Section 4 should evaluate what you described – you should use the models and concepts applied in Section 3
• It may well require external, internal, uncertainty analysis
for example, Competitor Analysis reveals one of Dove’s competitors has used a celebrity to endorse their products with some success
• Note the success element of this section links back to question 2
• From this evaluation should follow your recommendation to improve – make sure this is well supported and relevant to their objectives.

2: Language Development

Order Description

Describe the similarities and differences between Specific Language Impairment (SLI) versus autism

3: Tito -Stalin

Order Description

The relation’s between Tito&Stalin. The relation between Yugoslav and Soviet union. Why did Tito and Stalin split.How did this contribute to the fall of Yugoslavia. discuss this topic from different aspects.

language