post contains two assignments
Applied Marketing Questions
Choose broadcast, or online source of global, national, or any local news and they passed only six weeks.
Also, covers each point in action items (A-B-C). Also, covers each point in the rubric. As well, my summary should use the Academic Paper Guidelines. Moreover, my summary should include at least three (3) of the marketing concepts for example,(product value analysis, buying centre new product , customer relationship management , marketing research , market segmentation, undifferentiated marketing ,micromarketing) please choose three only and define them at end my summary.
Purpose
To assess your ability to analyze current events in marketing.
Action Items
1. BEFORE you come to the session,
a. Select a print, broadcast, or online source of global, national, or local news.
b. Use this publication to select a current (within the past 6 weeks) news story or series of related articles of interest to you.
c. Submit a 1-2 page summary of your news story, as well as a link to the story. Your summary should include at least three (3) of the marketing concepts learned to date in this course. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story.
OR
As an alternative, you may use a current event that has recently occurred in your own environment such as your workplace or your home. Your submission should include a thorough explanation of this event, along with the relevant marketing concepts described above.
OR
As an alternative, your professor may pre-assign a current event or case study for which the entire class will prepare a 1-2 page summary and be prepared to discuss.
2. In class, actively participate in the discussion to earn full credit for class participation (see the grading rubric below). In your class, you will be discussing:
a. Your news story or current event, and/or
b. The current event(s) OR case study selected by your professor, and
c. Week 2 topics, issues, and assignments
2: Medical Challenges with Artificial Intelligence
One area where human intelligence is limited is in the area of medicine. It often takes a doctor to determine a medical condition, and doctors cannot be everywhere. However, if the knowledge and processes that doctors use can be transmitted to machines, the knowledge and diagnosis of the medical field can be greatly expanded.
Discuss how expert systems, neural networks, and genetic algorithms can help scientists meet medical challenges. Provide an example of each system. Select one of your three examples and describe the system more in-depth. Give an example of a system currently being used and describe how and where it is in use today.
Use the class lectures and textbook as sources of reference.
Textbook:
Title: Essentials of Management Information Systems
Author: Kenneth Laudon; Jane Laudon
Edition / Copyright: 11
Publisher: Pearson Education
Applied Marketing