Organisation Behavior

post has three assignments

Rhetorical Analysis

Identify either a commercial (a television commercial for example) or a print advertisement (a product ad from a magazine, for example)- In a 1000-1500 word
paper, analyze how the commercial or advertisement uses rhetorical strategies to craft its message- A rhetorical strategy is a mode of persuasion- For
example, a Nike commercial might use a famous athlete as a way to associate Nike products with that famous athlete- Using the athlete is a rhetorical
strategy aimed at persuading consumers to buy Nike products- Political speeches often exemplify clear rhetorical strategies- A political speech is
strategically crafted in order to persuade listeners to support the speaker-

Your thesis statement should evaluate the effectiveness of the text’s rhetorical strategy. You must discuss the text’s author, audience, and purpose, as well
as its use of ethos (appeals to credibility and trust), pathos (appeals to emotion), and logos (appeals to logic and rationality)- You may also focus on how the
text presents a message, and on how that message comes to be meaningful-

Your paper should be written in THIRD-PERSON POV (point of view)- Avoid using the first-person “I” pronoun- Use multiple paragraphs, including an
introduction and thesis statement, body paragraphs with topic sentences, and a conclusion-

What is a Rhetorical Strategy?

A rhetorical strategy is a means of persuasion- For example, a toothpaste commercial might say that ”four out of five dentists recommend this product-” This
is a rhetorical strategy meant to gain the consumers’ trust and to boost the credibility of the product- There are three classic rhetorical appeals: ethos
(credibilityftrust), pathos (emotion), and logos (logic)-

Consider a lawyer arguing a case in court- The lawyer will have a clear rhetorical strategy; slhe will try to gain the trust of the jury (ethos); engage the
emotions of the jury (emotion); and engage the logic/mind of the jury (logos)- Presenting DNA evidence would be an appeal to logic- Showing photographs
of a victim would be an appeal to emotion-

The video for this week, “The Art of Rhetoric: Persuasive Techniques in Advertising” describes rhetoric in more detail and provides some examples of how
commercials use rhetorical strategies-

Goals of the Assignment

In this paper, the goal is to analyze-to figure out how something works- Think of your task as decoding how the commercial or advertisement works-
Specifically, this assignment requires you to do the following:

1- Demonstrate an understanding of “rhetoric” and rhetorical strategies-

2- Craft an effective, identifiable thesis statement that gives focus to the paper-

2:Professionalism

What is professionalism in the context of being a student in a doctor of
physical therapist degree program?

3:Organisation Behavior

Provide a complete assessment of the company
you are currently working for LEGRAND GROUP (Electrical stuff distributor)- If you were the CEO what would you change and why? Please provide your
recommendation for change and support your proposal with independent research and critical analysis- Please provide a “Before” and “After’ Organizational
charts showing the current management structure and how you propose to change it and why.

professionalism