ASHFORD UNIVERSITY BUS 330 FALL 2014 WEEK 1 DISCUSSION 2 – Products and Services

WEEK 1 DQ 2

Products and Services

It can be harder to sell an intangible
service than a tangible product. After reading Chapter 3 of the text, pick one
of the cells in Table 3.4: “Service Classifications” and name a service offered
in that class—for example, business remodeling service under consulting and
operations. In 200 to 250 words, describe a service in your chosen category in
terms of the four ways a service is different from a product—its intangibility,
inseparability, variability, and perishability. Propose a solution for sale
that could be used as a point of competitive differentiation in a marketing
campaign.