ASHFORD UNIVERSITY BUS 330 FALL 2014 WEEK 2 DISCUSSION 2-Product Usage Categories

Product Usage Categories

Visit Minimus.biz (Follow the link located
in required resources), a company specializing in individually-sized products.
Review the different product categories along the left navigation panel of the
home page. How might these items be combined to create a usage group like
a “convention survival package” or “campers’ kit”? Explain the reason for your
choice.
Which items, if purchased, might create
complementary demand for another item in the line? Explain how it might
accomplish this?
Which items might substitute for another
item? Why did you choose that substitute and how might it affect demand?
Visit
Minimus.biz (Follow the link located in required resources), a company
specializing in individually-sized products. Review the different product
categories along the left navigation panel of the home page. How might
these items be combined to create a usage group like a “convention survival
package” or “campers’ kit”? Explain the reason for your choice.