SAINT MKT301 MODULE 3 QUIZ 2

A marketer wanting to determine business buyer behavior is
most likely to ask which of the following questions?
Are
buyers sensitive toward price changes in consumer markets?
What
are the major influences on buyers?
Are
niche markets more profitable than mass markets?
How
do interpersonal factors affect organizational performance?
Is
the role of gatekeepers relevant in the international business environment?
(Page Ref: 171)
Points Received: 5 of 5
Comments:
Question 2. Question
:
Mary Adams is helping her company develop a marketing
program for a new product line. The program is designed to appeal most to less
materialistic consumer groups who are likely to prize experience, not
acquisition. The marketing program is most likely designed to appeal to which
of the following demographic groups?
Generation
X
Millennials
Echo
Boomers
Silent
Generation
Lost
Generation (Page Ref: 72
POOL 3)
Points Received: 5 of 5
Comments:
Question 3. Question
:
The single most important demographic trend in the United
States is the __________.
changing
age structure of the population
mobility
of families
changing
family structure of the population
increasing
number of professional jobs
increasing
birth rate (Page Ref: 70)
Points Received: 5 of 5
Comments:
Question 4. Question
:
Which of the following is true of Gen Xers?
They
are considerably larger than the boomer generation.
They
were the first to grow up in the Internet era.
They
are less educated than the Baby Boomers.
They are more materialistic than
the Millennials.
They
rarely research a product before purchasing it. (Page Ref: 72)
Points Received: 0 of 5
Comments:
Question 5. Question
:
In __________ research, the objective is to gather
preliminary information that will help define the problem and suggest
hypotheses.
exploratory
statistical
causal
analytic
descriptive
(Page Ref: 103)
Points Received: 5 of 5
Comments:
Question 6. Question
:
Which of the following is true with regard to marketing
research?
The
marketing research process depends primarily on sophisticated internal
databases.
The
marketing research process requires assessing macroeconomic forces.
Marketing
research gives marketers insights into customer motivations.
Marketing
research eliminates the need for a SWOT analysis.
Marketing
research is a simple two-step process. (Page Ref: 103)
Points Received: 5 of 5
Comments:
Question 7. Question
:
JoAnn Fabrics Inc. has created a new combination of colors
and fabric types. The firm wants to know how consumers will perceive the new
product. The firm is concerned with the product __________.
idea
displacement
image
activation
placement
(Page Ref: 264)
Points Received: 5 of 5
Comments:
Question 8. Question
:
Nike produces shoes out of “environmentally preferred
materials”, recycles old sneakers, and educates young people about
conserving, reusing, and recycling. Nike is practicing:
IN
new clean technology.
design
for environment.
corporate
social responsibility.
brand
imaging.
pollution
prevention.
Points Received: 0 of 5
Comments:
Question 9. Question
:
__________ segmentation has long been used in clothing,
cosmetics, toiletries, and magazines.
Behavioral
Gender
Benefit
Occasion
Geographic
(Page Ref: 193)
Points Received: 5 of 5
Comments:
Question 10. Question
:
__________ consists of activities undertaken to create,
maintain, or change the attitudes and behaviors of target consumers toward an
organization.
Social
networking
Organization
marketing
Niche
marketing
Puffery
Organizational
learning (Page Ref: 228)
Points Received: 5 of 5
Comments:
Question 11. Question
:
The Farmer’s Pantry, an all-natural upscale grocery store,
tends to cater to a well-educated, upper-middle-class clientele. The stores use
streaming video from the farms and fishing boats that supply their products
directly to their customers’ phones via hash tags. What environmental force is
Farmer’s Pantry leveraging?
Technological
Social
Political
Economic
Competition
POOL 9
Points Received: 5 of 5
Comments:
Question 12. Question
:
Responding to very strict “green” legislation, the chemical
firm Atticus Environmental is touting the safety of its consumer-based
vegetable garden insecticide, claiming it bio-degrades in 90 days, which is
twice as fast as required by the new law. Which environmental factor is the
firm hoping to leverage for additional sales?
Technological
Social
Political
Economic
Competition
Points Received: 5 of 5
Comments:
Question 13. Question
:
Taking advantage of the trend in multi-generational housing,
Madison Builders is aggressively marketing its “home within a home” concept,
which features a grandparents’ mini-home incorporated into a large
single-family house. Which environmental force is Madison Builders counting on
for its future home sales?
Technological
Social
Political
Economic
Competition
Points Received: 5 of 5
Comments:
Question 14. Question
:
FlashFlix, a streaming movie service, created a blog to help
parents on budget plan “movie at home” parties for their kids and their
friends, offering prizes to the best blog story about how the family was coping
with a tight budget. To which environmental force is FlashFlix reacting?
Technological
Social
Political
Economic
Competition
Points Received: 5 of 5
Comments:
Question 15. Question
:
Casey has finally finished his Saturday chores and is
preparing for a little “me time” away from the house and family. He and his
wife have agreed on a budget of $50 for his weekly Saturday outings with his
buddies. They are debating whether to play golf, watch the game at the local
sports bar, or visit the car show as they only have funds for one of these.
What environmental force are Casey and his friends experiencing?
Technological
Social
Political
Economic
Competition
Points Received: 5 of 5
Comments:
Question 16. Question
:
Select the definition that best describes the concept of a
persona.
A set of psychological traits
used in identifying advertising.
A
fictional name and set of characteristics describing a market segment.
The
demographic traits of a group of consumers.
A
set of characteristics used in setting price.
A
segmentation strategy based on the beliefs of consumer.
Points Received: 0 of 5
Comments:
Question 17. Question
:
The quantitative (numerical) segmentation factors that help
a marketing manager decide where, and to whom, to sell the firm’s products such
as age, race, gender, and income are known as:
lifestyle
choices.
communications
planning.
demographics.
market
planning.
numeric
profile.
Points Received: 5 of 5
Comments:
Question 18. Question
:
Patty’s Party Palace plans all year for their Halloween
spectacular specializing in adult versions of animated characters such as Snow
White and the Little Mermaid. Which subset of behavioristic segmentation would
Patty most likely use?
Heavy/light
user
Price
Psychographic
Occasion
Holiday
Points Received: 0 of 5
Comments:
Question 19. Question
:
Research and experience shows that most supermarkets are
able to draw customers from approximately a five mile radius; however, Trader’s
Joe’s draws from a much larger area due to their image and special products. If
Trader Joe’s uses this phenomenon in developing a persona for a group of
customers, this would be an example of what type of segmentation?
Psychographic
Demographic
Branded
Price
Geographic
Points Received: 5 of 5
Comments:
Question 20. Question
:
The firm that makes Betty Sue’s Down Home Pork Rinds found
that their best customers enjoy NASCAR, pro wrestling, family gatherings, and
are politically conservative. These are considered to be the __________ of the
market segment
demographics
psychographics
or lifestyle
social
planning elements
customer
attributes
media
choices