E Commerce Test Bank 9th Edition MCQs

The growth of mobile e-commerce almost doubled from 2011 to 2012.TrueFalseApproximately 80% of adults in the United States use a social network on a daily basis.TrueFalseA company’s online inventory control process is an example of e-business, as opposed to e-commerce.TrueFalseUbiquity increases cognitive energy outlays.TrueFalseThe fact that e-commerce is conducted on the basis of universal standards decreases market entry costs for merchants.TrueFalsePrice transparency refers to the ability of merchants to segment the market into groups willing to pay different prices.TrueFalseCost transparency refers to the ability of consumers to discover the actual costs merchants pay for products.TrueFalseCustomization involves changing a delivered product or service based upon a consumer’s preferences or past purchasing behavior.TrueFalseWeb 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content.TrueFalseSocial e-commerce is the largest type of e-commerce.TrueFalseE-commerce as we know it today would not exist without the Internet.TrueFalseThe growth of B2C e-commerce is limited by the fact that consumers need to possess a more sophisticated skill set than consumers who shop offline.TrueFalseIn 2011, a new Internet investment bubble focused primarily on social networks emerged.TrueFalseAs economists had envisioned, prices of products sold on the Web are consistently lower than elsewhere, and the online marketplace is characterized by decreasing price dispersion.TrueFalseThe future of e-commerce will include an increase in regulatory activity both in the United States and worldwide.TrueFalseWhich of the following statements about Internet use in the United States in 2012 is not true?A) Social e-commerce generated more revenue than local e-commerce.B) Approximately 150 million users made at least one purchase online.C) Almost 50% of adult Internet users visited an online social network daily.D) Growth rates for B2C e-commerce were higher in the United States than in Europe.In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices.A) 30B) 65C) 80D) 120Which of the following is not a major business trend in e-commerce in 2012-2013?A) Retail e-commerce continues double-digit growth.B) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.C) Facebook grows to more than 1 billion users.D) Social and mobile advertising begins to challenge search engine marketing.All of the following are major technology trends in e-commerce in 2012-2013 except:A) Cloud computing enables the creation of `big data.`B) Apps create a new platform for online marketing and commerce.C) The mobile computing platform begins to rival the PC platform.D) Real-time advertising becomes a reality with gains in computing power and speeds.E-commerce can be defined as:A) the use of the Internet and the Web to transact business.B) the use of any Internet technologies in a firm`s daily activities.C) the digital enablement of transactions and processes within an organization.D) any digitally enabled transactions among individuals and organizations.Which of the following is not a unique feature of e-commerce technology?A) interactivityB) social technologyC) global broadcastingD) richnessThe integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:A) richness.B) ubiquity.C) information density.D) personalization.Which of the following qualities is least likely to decrease a consumer’s search costs?A) ubiquityB) global reachC) information densityD) richnessWhich of the following is the best definition of transaction cost?A) the cost of changing pricesB) the cost of participating in a marketC) the cost of finding suitable productsD) the cost merchants pay to bring their goods to marketIn 2012, the world’s online population was roughly:A) 230 million.B) 2.3 billion.C) 23 billion.D) 230 billion.Which of the following is not one of the current major social trends in e-commerce in 2012-2013?A) Spam declines as a significant problem.B) Controversy over content regulation and controls continues.C) E-books gain wide acceptance.D) Internet security continues to decline.Network externalities are related to which of the following features of e-commerce technology?A) richnessB) interactivityC) universal standardsD) information densityE-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web: ?A) marketing messages had little richness.B) the smaller the audience reached, the less rich the message.C) the larger the audience reached, the less rich the message. – GivenD) richness equaled reach.Which of the following is not an example of a social network?A) WikipediaB) TwitterC) PinterestD) FacebookAll of the following are major business trends in e-commerce in 2012-2013 except for:A) the growth of a new app-based online economy.B) the expansion of the localization of e-commerce.C) the emergence of a new social e-commerce platform.D) the eclipse of search engine marketing by the mobile advertising platform.Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?A) Consumer-to-consumer (C2C)B) Social e-commerceC) Mobile e-commerceD) Business-to-business (B2B)Which of the following allows you to rate, categorize, and share the content you find online?A) WordPressB) StumbleUponC) WikipediaD) InstagramWhich of the following describes the basic Web policy of large firms during the period of invention?A) integrate social networking and mobile platform with Web site marketingB) use Web to connect with suppliersC) include additional channels to market productsD) maintain a basic, static Web site