Coca-Cola company

post has two assignments

case study
1. Background of Coca-Cola, and to point out that we will focus in SWOT, Production development with QFD analysis, and Distribution study for Cola’s operation in producing a new product – Coca-Cola Milk.
2. SWOT
i. Strength
1. Strong purchasing power
2. Good brand
3. Strong distribution channels and networks
4. Market leader
5. Lots of marketing budget
ii. Weakness
1. Too little R&D for new product
2. Product Diversification is weak
3. Margin will be low
iii. Opportunity
1. New market
2. New location
3. New product
4. Customize
iv. Threat
1. No innovation
2. Need decline
3. Easy to be replaced

3. After reviewing the SWOT, we should conclude that Cola needs to develop new product and new market, thus we study the operation possibility for Coca-Cola Milk.
4. Use house of quality (QFD) model (please provide the QFD information in excel format) to see if the product good fit to the market.
i. Some product characteristics
1. Resolve thirsty feeling
2. Good taste
3. Healthy
4. Feeling of cool
5. Feeling of Happiness
6. Addictive to our Cola Milk
7. Easy to purchase for customer
ii. Some customer requirements
1. Good taste
2. Resolve thirsty
3. Feeling cool
4. Price
5. Happiness
6. Easy to buy
7. Heathly
iii. Some possible competitors
1. Nespresso
2. Pepsi
5. Study the distribution and location strengths of Cola in operation perspective
6. After the above study, we have our recommendation to go for launch out the product.
7. Finally, to mention that for more detailed study, we need to spend the following three weeks to go deeper for the study.

2:When we think critically, we are being active; we are not passively accepting everything we read and hear, but questioning, evaluating, making judgments, finding connections, and categorizing. It means being open to other points of view and not being blin

Research Paper

Critical analysis is a central process in all academic work. It involves thinking critically, which is applying rational and logical thinking while deconstructing the information you are researching/studying. When we think critically, we are being active; we are not passively accepting everything we read and hear, but questioning, evaluating, making judgments, finding connections, and categorizing. It means being open to other points of view and not being blinded by our own biases.
The Critical Analysis Paper requires a public administration topic selection focusing on an ethical scenario that demonstrates understanding of the readings, class discussions, current events, and literature reviews. Themes may also include explanation and examples from previous experiences or current events to include implications for future ethical applications.

The 10- to15-page paper should include the introduction of new knowledge, recommendations, or proposed solutions.

These elements must be prevalent in the analysis and clearly labeled.
The Critical Analysis Paper should include:

• Title page

• Executive summary of the issue, findings, and bulleted recommendations

• Introduction issue context: clarify your study purpose as a current event or personal experience, and reference peer reviewed articles

• Narrative, in depth, with review and description of issues

• Ethical Context: a history of relevant ethical dilemma, to include main players in the scenario

• Course Themes: relate the experience to several ethical themes

• Evaluation criteria for a program review. Develop a short list of evaluation criteria.

• Analysis, evaluation, and critique of administrative and governance actions and decisions

• Recommendations for different approaches and improved practices

• Summary and closing of your research

• Reference list

Case Study