Healthcare Marketing – A Case Study Approach

The case study term paper assignment required is based on case study text -(Cellici, L. Wigins, C.Farnsworth, T, Healthcare Marketing – A Case Study Approach, Health Administration Press, 2014) chapter 8 starting on p.96.

Review this entire chapter – in particular, the case study in the front of the chapter. For your case study paper, discuss the Let’s Move initiative – promoted so much by our previous first lady, Michelle Obama.

In your paper, address the components of Question #2 – p. 105 regarding the success, challenges or limitations of the program.
Use a minimum of three concepts offered by Berkowitz” posted in files”in chapter 5 and/or 6 to apply to your review of the Let’s Move initiative. As an example of the approach you may consider to take for this assignment … discuss how market research and the available online marketing websites assist with planning and implementing such an initiative. As yet another example, discuss tactics used for marketing segmentation when formulating a marketing plan to support a public health campaign like the Let’s Move initiative in a local community.

… .the case study will be on the topic of the “Lets Move campaign”, promoted by first lady Michelle Obama. Review question #2 – p.105 of the case study text. The items posed in question #2 are phrased as if you are a member of the board of trustees of Grannus Medical, Be sure to address the specific questions, on p. 105 (posed in Question #2) in the body of your paper.The format of your paper should include the following section Headings:

Cover Page

Table of Contents

Introduction

Problem Statement or Position Statement ( i.e your position on the adoption of this program implementation by Grannus).

History of the program offering under study

Your review of the Let’s Move Program

Recommendation’s to the Board (whether to support/adopt the program)

Conclusion