Ideoplex Analysis Tester

Ideoplex Analysis Tester

 

Name:                                                                   

 

rName several commonplaces (symbols, god/devil terms) that signify a current belief system?

[e.g.“Pull yourself up by your own bootstraps.” “freeloaders,” “welfare moms,”“Obamacare”]

 

 

 

 

 

 

r   How does this ideoplex shape what people can see and not see?

[e.g. A prosperity gospel blinds us to the value of people who happen to be poor.]

 

 

 

 

 

rHow doesa key ideonode of the network illustrate this bias?

[e.g. Calling women “girls” trains men to see women as immature and powerless.]

 

 

 

 

 

r   swap out/repurpose strategy (move audience from what commonplace to what commonplace?)

[e.g.  Shifting from “girl” to “woman” or “person”will help ussee women as equal.]

 

 

 

 

 

 

Examples of Ideonodes and Plexes

 

How a materialist ideology issignified:?Gucci, bling, sports vehicles, mcMansions, vacationing in the Hamptons

 

How an ideology ofeconomic equality is signified:☹“the 1%”,“trust fund babies”, “golden parachutes” “Wall Street fat cats“ “vulture capitalism.”? “the 99%” “Free education for all!”

 

How a free market ideology issignified:  ?“What’s good for business is good for America.“ “the free hand of the market” “A rising tide lifts all boats.”☹ “government regulation” “welfare moms” “moochers” “takers”

 

How counter-culture ideology was signified:  ?the peace symbol, “Make love not war!” headbands and tie-die shirts, a VW bus, Jimmy Hendrix, “Power to the People!” “All you need is love.”  ☹Vietnam War, Richard Nixon, corporate board rooms, “the Man”