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Consumer Evaluation Analysis – RoyalCustomEssays

Consumer Evaluation Analysis

Quantitative approaches to decision making
November 17, 2018
SAMPA VIDEO
November 18, 2018
0

Assignment #1

Consumer Evaluation Analysis

Purpose of Assignment

  • Individual writing assignment to evaluate advertising and marketing for:
    • Food
    • Specific Exercises / Exercise Programs / Exercise Equipment oDiet Claims, for example: Keto Diet, Atkins Diet, Paleo, South Beach, etc… oEnergy Drinks / Nutritional Supplements

 

  • The purpose is to achieve the following Course Learning Outcomes:

 

  • To explain the basics of exercise prescription and wellness AND/OR oTo interpret individual nutritional needs and explain results AND/OR oTo differentiate types of exercises and benefits of each

 

Assignment Format

  • Written in paragraph format (no bullet points)
  • Calibri Font, size 11
  • Double Spaced
  • Left Justified
  • “Normal” Margins
  • Page numbers on bottom right

 

  • Page 1:Title Page oPaper TitleoFull NameoStudent IDoCRN

oInstructor NameoDue Date

 

  • Page 2: Advertisement oEither a copy & pasted version of your advertisement OR a scanned copy (pdf)oIF FROM A PRINTED SOURCE (a magazine, etc…):
    • Source and title of advertisement (ex: Women’s Fitness)
    • Page number
    • Date of PublicationoIF FROM A WEBSITE or ELECTRONIC SOURCE:
    • ENTIRE website address and inserted hyperlink
  • Page 3 & 4: Written Analysis (Evaluation & Analysis) 1-2 pages in length.  NO MORE THAN TWO PAGES!!!
    • Introduction
      • Thesis Statement
      • Outline the body of topics

 

  • Body of Topics:
  • Discuss and analyze the product by answering the following questions:
  • What are the general claims this advertisement is making? They can be obvious (statement of fact) or inferred (subtle use of imagery, and association)
  • Is the use of this product supported by scientific evidence?
  • Are there conflicting studies or opinions?
  • Does the “product” match the target audience?
  • Are there any hazards associated with the use of this product?
  • Are their cheaper, more effective, or healthier methods of achieving the intended results?
    • Discuss the positives and negatives of the advertisement
    • Be sure to “think critically”
  • Who is the target audience?
  • What techniques are used to capture their attention?
  • Is the advertisement straightforward and factual?
  • Is there important information missing?

oWhy might the company not include all information?

  • Why might the company deceive, or manipulate?

 

oConclusion:

  • Restate the Thesis
  • Summary of Key Points from the Body of Topics
  • State how key points answer the Body of Topics questions

 

          Page 5: References oList the source of the advertisement

  • Alphabetically list the references used to support your evaluationoAPA format (see web link on Blackboard)
  • Use reputable journals (NOT health magazines, blogs or popular books), your course textbook, or other high quality sources (Encyclopedia Britannica – High Quality, Wikipedia – Low

 

CRITERIA Assessment Rubric for Individual Written Report SCORE
TITLE PAGE Paper Title, Student’s full name, ID #, CRN, Instructor’s name, and Due Date 1
ADVERTISEMENT If a magazine based advertisement: includes source of the advertisement and its title, page, and date of publication.

IF a website based advertisement: includes the entire web page address including a link.

 1
Introduction Contains a thesis statement, stating why assignment is important, a reference to justify the assignment, and outlines the body of topics. 3
Evaluation The section properly discusses and analyzes the product by answering the following questions:

-What are the general claims this advertisement is making?  They can be obvious (statement of fact) or inferred (subtle use of imagery, and association)

-Is the use of this product supported by scientific evidence?

-Are there conflicting studies or opinions?

-Does the “product” match the target audience?

-Are there any hazards associated with the use of this product?

-Are there cheaper, more effective, or healthier methods of achieving the intended results?

There is evidence of critical thinking.

 10
Analysis Positive and Negative aspects of the advertisement are discussed 3
Word Count 1-2 pages.  Calibri font, sized 11.  Double spaced, with “normal” margins.  Pages are to be numbered. 3
Conclusion Restating thesis statement, include a summary of key points from the body paragraphs.  State how these key points answer the assignment questions. 1
Reference All references should be in APA format.

References are listed in alphabetical order.

 1
Mechanics Punctuation, spelling, and grammar are correct.  Words are well chosen.  Sentences are clearly written.  There is a use of headings and the content is written in an organized fashion. 2
TOTAL   25

 

 

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