Nike Future Recommendations Paper

Nike Future Recommendations Paper

Project Objective
To clearly define new, future-thinking opportunities for a chosen retailer. Opportunities should be defined in the areas of up-and-coming retail technology, sustainable practices, social media, and any other game-changing current fashion industry best practices that you believe is relevant to your retailer’s future success. The purpose of this project is to equip you with the ability to problem-solve and utilize your critical thinking skills to provide forward-thinking recommendations for a company in the Industry that you may be interested in working for one day.

Project Scope
You have just been hired as a private business management consultant to advise the top-level management team of a retailer. If you read the news and pay attention to NRF smartbriefs, you may have noticed that this retailer is in the news quite a bit, and not always in a good way! Your job will be to propose various strategies to improve sales and/or profitability to ensure your retailer’s long-term success. Your paper should convince the management team that your recommendations/solutions are the best possible actions to take to improve their business. Your research and recommendations will be structured along the following areas, which are aligned with your WIR presentations:

1) New and important retail technology that can benefit your retailer;
2) New and relevant sustainable practices that will help their carbon footprint;
3) The latest and most financially rewarding approaches to social media; and
4) Any other “Game Changing” best practices of competitive retailers that you may read about.

Your case study will be formatted as follows: COMPANY- NIKE
5. The Body of your Analysis, including:
a. Two relevant recommendations for new technology rommendations for new sustainable practices
c. Two relevant recommendations for new social media practices
d. Two relevant recommendations for other new best practices
7. brief Works Cited