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The purpose of this assignment is to encourage critical thinking and develop writing skills for communication in an online environment. Students are required to find an old advertisement using University databases or public sources and comment on the advertisement by providing a (1) personal perspective on integrated marketing communications and/or (2) the current use of nostalgic appeals in promotion.
Upload the image of the advertisement that you found (old or current using nostalgic appeals) and aim for a 350-500 words discussion. The postings should apply the concepts used in the related class.
Be creative. Be sure to acknowledge what specific marketing issues the advertisement relates to. Give your opinion on the example and describe why you find it interesting.
IMPORTANT: This work is eligible for the Bogner Award for Innovation in Archival ResearchPreview the document.
Biz News Possible Concepts:
Chapter 17: Integrated Marketing Communications and Direct Marketing
Marketing communication forms / elements of the promotional mix
Types of promotional channel strategies (push vs. pull)
Integrated marketing communications
Different types of advertising
Direct marketing
Chapter 18: Advertising, Sales Promotion, and Public Relations
Advertising media alternatives
Different types of sales promotions
Public relations / publicity
Not sure where to find old advertisements? Check the course LibGuide here:
MKTG 2800 LibGuide > Advertising – Historical: https://libguides.du.edu/c.php?g=90193&p=6544055
Not sure where to find marketing-related articles on the use of nostalgic appeals? Check the sources below:
Your Professor’s article on zombie brands in the Huffington Post (Links to an external site.)Links to an external site.
AdAge (Links to an external site.)Links to an external site.
Adweek (Links to an external site.)Links to an external site.
Bloomberg Businessweek (Links to an external site.)Links to an external site.
Business Den (Links to an external site.)Links to an external site.
California Management Review (Links to an external site.)Links to an external site.
eMarketer (Links to an external site.)Links to an external site.
Entrepreneur (Links to an external site.)Links to an external site.
Fast Company (Links to an external site.)Links to an external site.
Financial Times (Links to an external site.)Links to an external site.
Forbes (Links to an external site.)Links to an external site.
Fortune (Links to an external site.)Links to an external site.
Harvard Business Review (Links to an external site.)Links to an external site.
Inc Magazine (Links to an external site.)Links to an external site.
Investor’s Business Daily (Links to an external site.)Links to an external site.
Mashable (Links to an external site.)Links to an external site.
Media Post’s Marketing Daily (Links to an external site.)Links to an external site.
MIT Sloan Management Review (Links to an external site.)Links to an external site.
The Economist (Links to an external site.)Links to an external site.
Time (Links to an external site.)Links to an external site.
Wall Street Journal (Links to an external site.)Links to an external site.
Wired (Links to an external site.)Links to an external site.
Biz News Grading Rubric:
BizNews-Rubric-Final
Tips for Writing Posts:
Use the course concepts (e.g., target market, customer value proposition, needs and wants) to discuss the article.
Use your own “voice” in your writing. Make your post sound like it is coming from you personally.
Make the information “interesting.” Write in a way that will be interesting to readers.
Construct an argument and make sure to share your perspective and personal opinions.
Use images and/or videos, as well as hyperlinks, if appropriate and possible. (You are not required to include hyperlinks or photos, but may do so to make your blog more interesting.) |
