Website Review ” Booking”

Website Review ” Booking”

Requirements:
Select a "Booking" https://www.booking.com website. review and talk about the following:
1) Why you select this website, and its major function;
2) Web traffic;
3) Its home page in terms of design and content elements;
4) Another inside page in terms of design and content elements.

Format of the website review:
Talk and write about the following four aspects:
1. Why you select this website and its major function
1) Why do you select this website?
2) What is the major function of this website? (search engine home page, news website, picture sharing website, video sharing website, social media website, e-commerce website, school website, company website, discussion forum, movie database, hobby blog, etc.)
2. Web traffic
1) Oftentimes, you can find Web traffic via the advertising section on a website’s homepage. You can also find Web traffic information via free third party services such as SimilarWeb (https://www.similarweb.com/), SitePrice (http://www.siteprice.org/), StatChest (https://www.statchest.com/), and SEMRush (https://www.semrush.com/) and paid third party services such as Alexa (https://www.alexa.com/) and Quancast (https://www.quantcast.com/).
2) See the following article for various Web analytics terms used when monitoring Web traffic: https://blog.alexa.com/full-glossary-web-analytics-terms-know/ (Note. This article is also attached). Select five terms and describe Web traffic of the website you review. Commonly used terms include: traffic rank, unique visitors, visit duration, pages per visitor, bounce rate, referring sites, organic keywords, traffic by countries (or audience geography) and most visited pages (or audience interests).
2. The home page of a website in two aspects:
1) Design:
– Layout: You can review things like: the number of columns and rows; and the position of header, footer, sidebar, content, navigation, etc.
1
– Color: You can review things like color scheme (e.g., warm versus cold color, simple versus sophisticated).
2) Content elements: You can review what types of content elements the webpage contains (e.g., headline and subhead; text; image; slideshow; video; audio; external and internal links; interactivity features such as email, comment, and poll; and social media links such as Facebook, Twitter, YouTube buttons).
3. Another webpage within the website in two aspects:
1) Design: see above.
2) Content elements: see above.