Final Project
OVERVIEW
The final project provides you with an opportunity to use work from previous papers and discussion forums in formulating your paper, but it will also require additional research regarding a specific business. You are required to adhere to APA (American Psychological Association) style guidelines and to cite your sources. Do not copy tables or material and present it as your own. A feature of good academic writing is building on the work of others in presenting a new approach to a business issue.
A major firm in the United States is contemplating rolling out a new product to aid its ailing business and has come to you for help. The CEO isn’t sure if the investment is justified by sound economic principles or the degree to which she would support the introduction of the new product, its successful launch, and its subsequent growth. As part of her due diligence, she has come to you and asked you to prepare a report on the degree to which the new product is based on solid economic principles.
Please choose a company and a new product for the company to launch. The new product could be a car or truck, a household product such as shampoo or toothpaste, a brand of yogurt, and so forth. Use Websites such as www.yahoofinance.com, databases such as EBSCOhost and ProQuest (available through the myEdison portal in the My Resources block), and online journals from the New Jersey State Library to conduct your research. (In order to access resources from the New Jersey State Library, you must first sign up for a free library card.)
The CEO has provided you with the outline below for the report.
GUIDELINES
For this final project, thoroughly discuss the topics described above and, when possible, provide specific examples or recommendations.
Your paper should:
If you have questions about the requirements of the paper, be sure to discuss them with your mentor well in advance of the final submission. Consult the Course Calendar for the due date. It must be submitted by the last day of the semester.
WRITING RESOURCES
The following links provide online writing aids to help you with your paper assignments.